Facebook & Social Media Advertising In New York

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In New York

If you are trying to find new prospects, Facebook must be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with access to people In New York, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The concern becomes, is it worth the cost?

When you appear in front of people In New York, then what? It truly depends on what you want to achieve. Are we pushing visitors to your web site? Are we trying to get people In New York to become fans of your page to generate "authority" status and brand reputation? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to accomplish.

Remember to call our website design experts In New York to work with you to achieve results. Effective designs implemented by our website design agency will help and secure results!

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target your audience In New York with Facebook

Reaching Your Prospects In New York on Facebook

There are numerous methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your web site before (retargeting);
  • Individuals that are followers of your page;
  • Potential clients that have similar passions (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Prospects who are already your clients;
  • and the list goes on...

With Facebook, we will target individuals - by gender, age, salary, profession, job title, area, hobbies and more. These people become part of an "audience" which may include many individuals. Facebook does not provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main benefit Facebook offers In New York is its capacity to appear in front of prospects who are not actively trying to find what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer very recently.

The search engines like Google are restricted to individuals actually searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

  • Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
  • For any business who conducts business locally In New York Facebook is a superb way to appear in front of your audience.
  • We are able to target your prospects in many ways.
  • Only need to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special offer on Tuesdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in very big ways, simply by focusing on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other engines. They cost significantly less per click. If you are choosing to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a challenge with Facebook. Rather, the person is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're browsing since they have a genuine need. They tend to convert from surfer to lead at a greater rate, since they have a need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture a person's attention. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to discuss the services of our pay per click advertising agency, our local advertising professionals, SEO professionals in Suffolk or remarketing campaign in NY
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine clicks are $11 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace responds to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design company, our graphic design companies in Suffolk or our marketing consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In New York

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising and marketing spend with all online advertising, but especially with Facebook.

Our lead generation in Nassau and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063