Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into buyers In Nassau County

If you are hoping to reach new buyers, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nassau County, having the interests and geographic targeting you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

Once you connect with people In Nassau County, then what? It really depends on what you want to accomplish. Are we pushing people to your website? Are we hoping to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to figure out precisely what you really need to accomplish.

Remember to reach out to our website design experts In Nassau County to aid your business to achieve results. Professional designs created by our website design experts drive success and secure results!

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target your audience In Nassau County with Facebook

Reaching Your Buyers In Nassau County on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Focusing on individuals who have visited your website previously (retargeting);
  • Potential customers who are fans of your page;
  • Individuals that have similar passions (including other pages on Facebook);
  • Buyers who meet demographic considerations;
  • Buyers who are already your customers;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, career, job title, location, passions and more. These people end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your buyers.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers In Nassau County is its capacity to appear in front of buyers who are not actively looking for what you offer. This does not mean they won't have an interest. It just means they are not actively conducting a search when they see your advertisement. However, they probably were hoping to find something like what you provide very recently.

The search engines are limited to the people actually searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising and marketing in pay-per-click do not reach that buyer.

Pro: Facebook is Fantastic for Reaching Out to Regional Market Places

  • Are you an attorney? Health care provider? Home repair company? A restaurant or retailer?
  • For any organization who conducts business regionally In Nassau County Facebook is a superb method to appear in front of your audience.
  • We can target your buyers in numerous ways.
  • Only wish to reach women 35-65 in 3 zip codes? No problem!
  • Want to have a special offer on Thursdays? We can do that.

The appeal of Facebook is the ability to target. You can run a small advertising campaign that functions in very big ways, simply by concentrating on the correct buyers, in the right area, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches a different group of people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a true need. They tend to convert from surfer to prospect at a higher rate, since they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook may capture a person's focus. They may or may not be actively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our New York pay per click advertising agency, our local ad agency in Suffolk, SEO ad agency in New York or remarketing campaign
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our web design gurus, our graphic design in Nassau County or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding marketing campaign operations is the critical component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation on Long Island and services of our display ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063