Advertising on Facebook and Social Media Gives Unprecedented Reach into buyers In Nassau County
If you are hoping to reach new buyers, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will give you access to people In Nassau County, having the interests and geographic targeting you seek.
Of course, everything comes at a cost. You must pay Facebook for the targeted visitors you get. The question becomes, can it be worth the cost?
When you connect with people In Nassau County, then what? It truly depends on what you want to achieve. Are we sending people to your site? Are we hoping to get people In Nassau County to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?
Before launching your marketing campaign, we are able to help you to determine what it is that you need to achieve.
Reaching Your Buyers In Nassau County on Facebook
There are lots of ways to appear in front of an "Audience" on Facebook:
- Targeting those who have been to your website in the past (retargeting);
- Potential customers who are fans of your page;
- Potential customers who may have very similar interests (which include other pages on Facebook);
- Buyers who meet demographic criteria;
- Buyers that are already your customers;
- and the list goes on...
With Facebook, we're able to target individuals - by gender, age, income, career, job title, location, hobbies and much more. These individuals become part of an "audience" which can consist of any number of individuals. Facebook doesn't give us that list, but it will present our ads to people on that list that we have created.
We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your buyers.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google and Bing: No Search Needed
The primary advantage Facebook offers In Nassau County is its capability to get to buyers who are not proactively searching for what you offer. This does not necessarily mean they won't have an interest. It just means they are not actively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.
The search engines are restricted to people actually searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising in Google Adwords do not reach that buyer.
Pro: Facebook is Ideal for Reaching Out to Regional Market Places
- Are you a lawyer? Physician? Home services company? A restaurant or store?
- For any company who does business regionally In Nassau County Facebook is a great way to appear in front of your target audience.
- We can target your buyers in numerous ways.
- Only want to reach women 35-65 in a few zip codes? No worries!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a very small advertising campaign that functions in huge ways, simply by concentrating on the right buyers, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other search engines. They charge less per click. If you are choosing to pay per ad impression (paying for advertisements to be shown, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a challenge with Facebook. Rather, the user is in a different frame of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing because they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a current need that they must satisfy (finding legal help).
In contrast, an ad on Facebook might capture someone's interest. They might or might not be proactively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.
If you would like to talk about the services of our Long Island PPC advertising company, our local ad experts on Long Island, SEO advertising agency in New York or remarketing companies in NY
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is a "great deal" for your marketing spend genuinely depends upon the numbers.
Suppose search engine clicks are $11 and Facebook clicks are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and the way the marketplace responds to you. The "right answer" is to test, modify, and test again.
Just remember to have your design strong before running ads like these. For info about our Long Island web design experts, our graphic design in New York or our online marketing consulting services in New York call us today.
Facebook Strategies Must Be Managed and Optimized
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your advertising and marketing dollars with all internet marketing, but especially with Facebook.