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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into buyers In Nassau County

If you are hoping to reach new buyers, Facebook needs to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Nassau County, possessing the interests and geographic targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The concern becomes, is it worth the money?

When you reach people In Nassau County, then what? It truly depends on what you would like to achieve. Are we driving visitors to your site? Are we hoping to get people In Nassau County to become fans of your page to create "authority" status and brand recognition? Are we looking for registrations?

Before starting your advertising campaign, we are able to help you to figure out what it is that you really need to achieve.

Remember to engage our website design company In Nassau County to assist you to achieve results. Professional designs developed by our website design agency help your business and achieve results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Buyers In Nassau County on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Concentrating on individuals who have visited your site previously (retargeting);
  • Buyers who are enthusiasts of your page;
  • People who may have related pursuits (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are already your customers;
  • and the list goes on...

With Facebook, we're able to target individuals - by gender, age, income, profession, job title, area, interests and more. These individuals end up part of an "audience" which can include any number of people. Facebook does not give us that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your buyers.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Necessary

The main advantage Facebook offers In Nassau County is its capacity to get to buyers who are not actively searching for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't actively conducting a search when they view your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines like Google are limited to people actually searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that buyer.

Pro: Facebook is Ideal for Getting into Local Market Places

  • Are you a lawyer? Medical professional? Home renovation company? A restaurant or retailer?
  • For any company who conducts business locally In Nassau County Facebook is an excellent way to reach your target audience.
  • We have the ability to target your buyers in several ways.
  • Only want to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Wednesday? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by just targeting the correct buyers, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less expensive than Google and the other engines. They charge significantly less per click. If you are choosing to pay per ad impression (paying for ads to be presented, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're searching because they have a true need. They have a tendency to convert from surfer to lead at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau County pay per click advertising consultants, our local ad consultants in NY, SEO advertising agency on Long Island or retargeting campaign in NY
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely depends upon the numbers.

Suppose Bing clicks are $11 and Facebook clicks are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your advertising campaign, your offer, and exactly how the market reacts to you. The "correct answer" would be to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Nassau web design company, our graphic design experts on Long Island or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is vital. Within an advertisement we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign management is the essential component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead generation on Long Island and services of our display advertising ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063