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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to find new prospects, Facebook has to be in your playbook. Social Media and Facebook advertising will give you access to people In Nassau County, possessing the interests and geographic targeting you want.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you receive. The concern becomes, is it worth it?

Once you appear in front of people In Nassau County, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we looking to get people In Nassau County to be fans of your page to create "authority" status and brand reputation? Are we looking for registrations?

Prior to launching your marketing campaign, we can help you to identify what it is that you really need to accomplish.

Remember to talk to our website design agency In Nassau County to work with your practice to achieve real results. Powerful designs created by our website design company will help and achieve results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Focusing on those who have been to your web site in the past (retargeting);
  • Individuals that are fans of your page;
  • Individuals who have very similar passions (including other pages on Facebook);
  • Potential clients who meet demographic criteria;
  • Individuals who are currently your clients;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These individuals end up part of an "audience" which can include any number of people. Facebook does not provide us with that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Required

The main advantage Facebook offers In Nassau County is its capacity to appear in front of prospects who are not proactively trying to find what you offer. This does not necessarily mean they will not have an interest. It simply means they aren't actively performing a search when they see your ad. However, they probably were seeking something like what you offer quite recently.

The search engines are limited to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Fantastic for Reaching Out to Regional Markets

  • Are you a lawyer? Medical professional? Home repair business? A restaurant or merchant?
  • For any company who conducts business locally In Nassau County Facebook is a superb way to appear in front of your audience.
  • We have the ability to target your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by just targeting the correct prospects, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the user is in some other mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is apparent what they need, and they are searching since they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's attention. They may or may not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local advertising company in NY, search engine optimization ad agency in Suffolk County or retargeting companies in Nassau
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "great deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $11 and Facebook clicks are $1. Which of these is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace responds to you. The "right answer" is to test, modify, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our website design agency, our graphic design experts or our advertising consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our exceptional marketing campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead gen company on L.I. and services of our display ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063