888-420-0063

Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Nassau County, with the interests and geo targeting you want.

Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?

When you reach people In Nassau County, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.

Remember to reach out to our website design experts In Nassau County to work with you to maximize results. Strong designs implemented by our website design company can help and achieve results!

Nassau County lead generation on social media
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are lots of methods to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site before (retargeting);
  • Individuals who are followers of your page;
  • People who may have very similar interests (such as other pages on Facebook);
  • Prospects who meet demographic considerations;
  • Individuals that are already your clients;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, profession, job title, location, pursuits and even more. These people become part of an "audience" which may include many people. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers In Nassau County is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were seeking something such as what you offer quite recently.

The search engines are limited to the people in fact searching. A person may be interested in a lawyer, but if they are not doing a search for one, those marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Local Market Places

  • Are you an attorney? Doctor? Home renovation business? A restaurant or merchant?
  • For any company who does business regionally In Nassau County Facebook is a great technique to reach your audience.
  • We can target your prospects in numerous ways.
  • Only need to reach women 35-65 in three zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The beauty of Facebook is the capacity to target. You can operate a very small campaign that behaves in huge ways, by simply targeting the right prospects, in the right region, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less pricey than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a genuine need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They may or may not be proactively looking for a lawyer, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than Google visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our PPC advertising agency, our local ad agency in New York, search engine optimization company or remarketing companies
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is a "great deal" for your advertising budget really depends upon the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and exactly how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our website design agency, our graphic design experts in Nassau County or our online marketing consulting services on Long Island call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x results, but until we test, you will not know. Our exceptional advertising campaign operations is the critical component in making the most of your marketing and advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063