Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County
If you are hoping to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing will provide you with the means to access people In Nassau County, with the interests and geo targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the traffic you receive. The concern becomes, is it worth the cost?
When you reach people In Nassau County, then what? It really depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people In Nassau County to become fans of your page to generate "authority" status and brand recognition? Are we going for registrations?
Prior to starting your advertising campaign, we can help you to pinpoint precisely what you need to accomplish.
Reaching Your Prospects In Nassau County on Facebook
There are a variety of methods to appear in front of an "Audience" on Facebook:
- Concentrating on those who have been to your website before (retargeting);
- People that are fans of your page;
- Prospects who have related pursuits (including other pages on Facebook);
- Prospects who meet demographic factors;
- People who are already your clients;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals become part of an "audience" which may include any number of people. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.
We can buy clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Required
The main advantage Facebook offers In Nassau County is its capacity to get to prospects who are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't proactively conducting a search when they see your ad. However, they most likely were hoping to find something such as what you provide quite recently.
The search engines like Google are restricted to the people in fact searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Ideal for Getting into Regional Niches
- Are you a lawyer? Physician? Home repair business? A restaurant or store?
- For any business who does business regionally In Nassau County Facebook is a great technique to appear in front of your audience.
- We have the ability to concentrate on your prospects in numerous ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special offer on Thursdays? We can do that.
The beauty of Facebook is the ability to target. You can run a small marketing campaign that behaves in very big ways, simply by focusing on the right prospects, in the right region, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other search engines. They cost less per click. If you are choosing to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, the person is in a different mind-set.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they're browsing since they have a true need. They tend to convert from surfer to prospect at a greater rate, because they have a need that they must satisfy (finding legal help).
In comparison, an advertisement on Facebook may catch someone's attention. They might or might not be proactively looking for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn about below.
If you would like to discuss the services of our LI pay per click advertising consultants, our local ad consultants in Suffolk County, SEO experts in Nassau or remarketing companies
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your marketing and advertising dollars really depends on the numbers.
Suppose search engine clicks are $11 and Facebook actions are $1. Which is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new client.
- If 1% of Facebook visitors convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!
The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design professionals, our graphic design websites in Nassau County or our online advertising consulting services on Long Island call us today.
Facebook Promotions Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test images, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.