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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into patients In Nassau County

If you're trying to reach new patients, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Nassau County, possessing the interests and geography you want.

Needless to say, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, is it worth it?

Once you appear in front of people In Nassau County, then what? It genuinely depends on what you would like to achieve. Are we sending visitors to your website? Are we hoping to get people In Nassau County to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your advertising campaign, we can help you to determine what it is that you need to achieve.

Remember to talk to our website design agency In Nassau County to help you to maximize results. Excellent designs implemented by our website design agency can help and drive results!

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target your audience In Nassau County with Facebook

Reaching Your Patients In Nassau County on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your site previously (retargeting);
  • Patients that are followers of your page;
  • Patients that have related pursuits (including other pages on Facebook);
  • Individuals who meet demographic criteria;
  • Individuals that are already your patients;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, area, passions and much more. These individuals end up part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our ads to people on that list that we have created.

We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your patients.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main benefit Facebook offers In Nassau County is its capability to reach patients that are not proactively searching for what you offer. This doesn't mean they won't have an interest. It just means they are not proactively conducting a search when they see your ad. However, they most likely were looking for something similar to what you offer quite recently.

The search engines like Google are limited to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not reach that patient.

Pro: Facebook is Fantastic for Reaching Local Markets

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
  • For any company who conducts business regionally In Nassau County Facebook is an excellent method to reach your target audience.
  • We can focus on your patients in numerous ways.
  • Only wish to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by merely concentrating on the correct patients, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less costly than Google and the other engines. They cost significantly less per click. If you are opting to pay per ad view (paying for ads to be shown, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It is certainly not there is a challenge with Facebook. Rather, the person is in some other state of mind.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they need, and they're browsing because they have a real need. They have a tendency to convert from surfer to prospect at a higher rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our Nassau PPC advertising agency, our local advertising consultants in Nassau, SEO ad agency or retargeting agency on L.I.
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising spend really will depend on the numbers.

Suppose Google mouse clicks are $14 and Facebook actions are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new patient.
  • If 1% of Facebook actions convert, that's $100 for a new patient - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new patient - that hurts!

The point is... there isn't any "correct answer." It will depend on your campaign, your offer, and how the market responds to you. The "right answer" is to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Suffolk County website design experts, our graphic design on LI or our advertising consulting services in Suffolk County call us today.

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social media marketing with facebook In Nassau County

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great advertising campaign operations is the critical component in making the most of your marketing dollars with all online advertising, but especially with Facebook.

Our lead generation company and services of our paid ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063