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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into patients In Nassau County

If you are hoping to reach new patients, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will provide you with the means to access people In Nassau County, possessing the interests and geography you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The concern becomes, will it be worth the money?

When you reach people In Nassau County, then what? It genuinely depends on what you would like to achieve. Are we pushing visitors to your website? Are we looking to get people In Nassau County to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your advertising campaign, we can help you to pinpoint what it is that you need to achieve.

Remember to call our website design company In Nassau County to aid your practice to achieve results. Powerful designs by our website design company drive success and secure results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Patients In Nassau County on Facebook

There are numerous methods to reach an "Audience" on Facebook:

  • Targeting individuals who have been to your website in the past (retargeting);
  • Patients who are followers of your page;
  • Potential patients that have related interests (including other pages on Facebook);
  • Potential patients who meet demographic factors;
  • Individuals that are already your patients;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, profession, job title, area, passions and even more. These individuals become part of an "audience" which may include many individuals. Facebook does not give us that list, however it will show our advertisements to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your patients.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The primary advantage Facebook offers In Nassau County is its ability to appear in front of patients that are not actively trying to find what you offer. This doesn't mean they will not be interested. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were hoping to find something similar to what you provide very recently.

The search engines are restricted to individuals in fact searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that patient.

Pro: Facebook is Great for Reaching Local Areas

  • Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
  • For any organization who conducts business regionally In Nassau County Facebook is a superb method to appear in front of your audience.
  • We can concentrate on your patients in numerous ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Wednesday? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small advertising campaign that functions in huge ways, simply by targeting the right patients, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge less per click. If you are opting to pay per ad impression (spending money on advertisements to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they need to fulfill (finding legal help).

In comparison, an advertisement on Facebook may catch someone's attention. They may or may not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency on LI, search engine optimization consultants in Suffolk County or remarketing agencies in NY
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends upon the numbers.

Suppose Bing mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new patient.
  • If 1% of Facebook visitors convert, that's $100 for a new patient - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new patient - that hurts!

The point is... there isn't any "right answer." It all depends on your marketing campaign, your offer, and how the market reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our website design professionals, our graphic design or our marketing consulting services in Suffolk contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Must Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign supervision is essential. Within an ad we test pictures, headlines, ad copy and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Enrolling? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead gen service in Suffolk County and services of our paid ads ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063