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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Nassau County

If you are trying to reach new prospects, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you access to people In Nassau County, possessing the interests and geographic targeting you seek.

Obviously, everything comes at a cost. You need to pay Facebook for the visitors you get. The question becomes, can it be worth it?

When you appear in front of people In Nassau County, then what? It truly depends on what you want to accomplish. Are we sending people to your website? Are we trying to get people In Nassau County to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before starting your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to meet with our website design experts In Nassau County to aid your practice to achieve results. Quality designs created by our website design experts help you and achieve results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many approaches to appear in front of an "Audience" on Facebook:

  • Focusing on those who have been to your web site in the past (retargeting);
  • Individuals that are fans of your page;
  • Individuals that have similar interests (such as other pages on Facebook);
  • People who meet demographic criteria;
  • Individuals who are currently your clients;
  • and the list goes on...

With Facebook, we are able to aim for people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The primary advantage Facebook offers In Nassau County is its capacity to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It simply means they are not proactively conducting a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are limited to people actually searching. A prospect may be considering legal counsel, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Fantastic for Getting into Regional Markets

  • Are you an attorney? Physician? Home repair company? A restaurant or merchant?
  • For any business who does business regionally In Nassau County Facebook is an excellent method to reach your target audience.
  • We are able to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The appeal of Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, simply by targeting the correct prospects, in the right market, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a disadvantage in Facebook. Rather, the person is in some other frame of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing because they have a actual need. They tend to convert from web surfer to prospect at a greater rate, since they have a current need that they need to satisfy (finding legal help).

In comparison, an advertisement on Facebook may catch someone's interest. They may or may not be actively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our PPC advertising agency, our local advertising agency, search engine optimization ad agency or retargeting campaign
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook actions convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, adjust, and test again.

Just remember to have your visuals strong before running ads like these. For info about our Long Island web design company, our graphic design in Nassau County or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test images, headlines, ad text and more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the critical component in making the most of your marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063