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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you access to people In Nassau County, possessing the interests and geography you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted visitors you receive. The concern becomes, will it be worth the money?

When you appear in front of people In Nassau County, then what? It genuinely depends on what you would like to accomplish. Are we sending people to your web site? Are we trying to get people In Nassau County to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?

Prior to launching your marketing campaign, we are able to help you to determine what it is that you really need to accomplish.

Remember to talk to our website design agency In Nassau County to serve your practice to maximize results. Effective designs created by our website design experts help you and secure results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Concentrating on people who have visited your web site previously (retargeting);
  • Individuals that are fans of your page;
  • Individuals who may have similar passions (including other pages on Facebook);
  • People who meet demographic factors;
  • Prospects that are currently your clients;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, profession, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Necessary

The primary advantage Facebook offers In Nassau County is its ability to appear in front of prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It just means they are not proactively performing a search when they see your ad. However, they most likely were looking for something such as what you provide quite recently.

The search engines are limited to the people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Local Market Places

  • Are you a lawyer? Doctor? Home renovation company? A restaurant or merchant?
  • For any business who does business regionally In Nassau County Facebook is a great method to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only need to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the ability to target. You can operate a small advertising campaign that behaves in huge ways, by just concentrating on the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines. They charge significantly less for each click. If you are opting to pay per impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a downside to Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching because they have a true need. They have a tendency to convert from web surfer to prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook may catch someone's attention. They may or may not be actively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our PPC advertising agency, our local ad agency on LI, SEO ad agency in Nassau County or remarketing agencies in New York
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your marketing and advertising budget genuinely depends upon the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which one is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our LI web design company, our graphic design on LI or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our outstanding campaign management is the crucial component in making the most of your advertising spend with all online advertising, but particularly with Facebook.

Our lead generation service and services of our paid ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063