Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into homeowners In Nassau County

If you are trying to reach new homeowners, Facebook has to be in your playbook. Social Media and Facebook marketing will give you the means to access people In Nassau County, possessing the interests and geography you want.

Obviously, everything comes at a cost. You need to pay Facebook for the targeted visitors you get. The concern becomes, is it worth it?

When you appear in front of people In Nassau County, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your website? Are we looking to get people In Nassau County to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Before starting your marketing campaign, we are able to help you to determine precisely what you really need to achieve.

Remember to speak with our website design agency In Nassau County to help your business to succeed. Exceptional designs by our website design agency help you and achieve results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Homeowners In Nassau County on Facebook

There are lots of methods to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site previously (retargeting);
  • Potential customers who are followers of your page;
  • Individuals who may have related interests (such as other pages on Facebook);
  • Individuals who meet demographic factors;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, income, occupation, job title, area, pursuits and more. These individuals become part of an "audience" which may consist of many people. Facebook doesn't give us that list, but it will show our ads to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your homeowners.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Google and Bing: No Search Necessary

The main advantage Facebook offers In Nassau County is its capacity to get to homeowners that are not actively trying to find what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were seeking something similar to what you provide quite recently.

The search engines are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising in pay-per-click do not reach that homeowner.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

  • Are you a lawyer? Health care provider? Home renovation company? A restaurant or store?
  • For any organization who conducts business locally In Nassau County Facebook is a superb technique to reach your target audience.
  • We are able to target your homeowners in numerous ways.
  • Only want to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a small advertising campaign that functions in huge ways, by just concentrating on the correct homeowners, in the right location, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the user is in some other state of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is apparent what they need, and they're searching since they have a actual need. They tend to convert from surfer to prospect at a higher rate, simply because they have a current need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency, search engine optimization ad agency in New York or remarketing companies in Suffolk County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is really a "good deal" for your marketing and advertising spend genuinely depends on the numbers.

Suppose Google mouse clicks are $12 and Facebook visitors are $1. Which of these is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Long Island website design consultants, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but particularly with Facebook.

Our lead gen company in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063