Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into homeowners In Nassau County

If you are trying to find new homeowners, Facebook must be in your playbook. Social Media and Facebook advertising will provide you with access to people In Nassau County, possessing the interests and geographic targeting you seek.

Needless to say, everything comes at a cost. You need to pay Facebook for the targeted visitors you receive. The question becomes, will it be worth it?

Once you appear in front of people In Nassau County, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we hoping to get people In Nassau County to be fans of your page to build "authority" status and brand reputation? Are we looking for registrations?

Before launching your marketing campaign, we are able to help you to figure out precisely what you need to accomplish.

Remember to meet with our website design company In Nassau County to assist your business to achieve real results. Effective designs from our website design agency help your business and drive results!

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target your audience In Nassau County with Facebook

Reaching Your Homeowners In Nassau County on Facebook

There are numerous approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site previously (retargeting);
  • People who are fans of your page;
  • Homeowners that have very similar pursuits (such as other pages on Facebook);
  • People who meet demographic criteria;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we will focus on people - by gender, age, income, occupation, job title, location, pursuits and much more. These individuals end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, however it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your homeowners.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main benefit Facebook offers In Nassau County is its capability to get to homeowners who are not actively searching for what you offer. This does not mean they won't be interested. It simply means they are not actively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide quite recently.

The search engines are limited to individuals actually searching. A prospect may be in the market for an attorney, but if they are not doing a search for one, those advertising in prospect pay per click do not appear in front of that homeowner.

Pro: Facebook is Ideal for Getting to Regional Niches

  • Are you an attorney? Health care provider? Home services business? A restaurant or store?
  • For any company who does business regionally In Nassau County Facebook is an excellent method to reach your target audience.
  • We can focus on your homeowners in numerous ways.
  • Only need to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Tuesdays? We can do that.

The great thing about Facebook is the capacity to target. You can run a very small marketing campaign that functions in very big ways, by simply targeting the right homeowners, in the right geo, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines. They charge less for each click. If you are opting to pay per ad view (paying for advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a challenge with Facebook. Rather, an individual is in a different state of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they need, and they are searching since they have a actual need. They have a tendency to convert from web surfer to prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook may capture someone's attention. They might or might not be proactively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our New York PPC advertising agency, our local ad consultants in Nassau, search engine optimization consultants or retargeting companies in Suffolk County
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising and marketing dollars genuinely depends on the numbers.

Suppose search engine clicks are $10 and Facebook actions are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It all depends on your strategy, your offer, and exactly how the market reacts to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design gurus, our graphic design services in NY or our marketing consulting services call us today.

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social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - advertising campaign management is vital. Within an advertisement we test images, headlines, ad text and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb marketing campaign management is the essential component in making the most of your advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation and services of our display advertising advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063