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Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook marketing and advertising will provide you with access to people In Nassau County, possessing the interests and geography you want.

Obviously, everything comes at a cost. You must pay Facebook for the traffic you get. The concern becomes, can it be worth the money?

When you connect with people In Nassau County, then what? It truly depends on what you would like to achieve. Are we pushing people to your web site? Are we looking to get people In Nassau County to be fans of your page to build "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we can help you to determine what it is that you really need to accomplish.

Remember to meet with our website design agency In Nassau County to help you to maximize results. Strong designs by our website design company drive success and secure results!

Nassau County lead generation on Facebook
target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are many ways to reach an "Audience" on Facebook:

  • Focusing on those who have visited your site in the past (retargeting);
  • Prospects that are followers of your page;
  • Prospects that have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic factors;
  • People who are already your customers;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, salary, career, job title, area, interests and more. These people end up part of an "audience" which may include many individuals. Facebook doesn't provide us with that list, but it will present our ads to people on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Needed

The main advantage Facebook offers In Nassau County is its ability to get to prospects who are not proactively looking for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are limited to people in fact searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Great for Reaching Out to Local Markets

  • Are you an attorney? Physician? Home repair company? A restaurant or merchant?
  • For any company who conducts business locally In Nassau County Facebook is an excellent technique to reach your target audience.
  • We are able to concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Mondays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, by just targeting the right prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per impression (spending money on ads to be presented, rather than paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, the user is in some other mind-set.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they must satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's attention. They might or might not be actively shopping for an attorney, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will discover below.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in New York, SEO ad agency or remarketing companies
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "good deal" for your marketing and advertising spend genuinely will depend on the numbers.

Suppose Google mouse clicks are $12 and Facebook clicks are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and exactly how the market responds to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your visuals strong before running ads like these. For info about our web site design gurus, our graphic design or our marketing consulting services in Nassau County contact us today.

facebook marketing strategy
social media marketing with facebook In Nassau County

Facebook Strategies Need To Be Managed and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is critical. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing dollars with all internet advertising, but particularly with Facebook.

Our lead generation service in Nassau County and services of our paid ads ad agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063