Facebook & Social Media Advertising In Nassau County

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Nassau County

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Nassau County, having the interests and geography you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The question becomes, is it worth the cost?

When you appear in front of people In Nassau County, then what? It genuinely depends on what you would like to achieve. Are we sending people to your web site? Are we hoping to get people In Nassau County to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your advertising campaign, we are able to help you to determine precisely what you really need to accomplish.

Remember to reach out to our website design agency In Nassau County to aid you to achieve real results. Professional designs designed by our website design experts drive success and drive results!

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target your audience In Nassau County with Facebook

Reaching Your Prospects In Nassau County on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Targeting those who have been to your web site in the past (retargeting);
  • Potential customers that are fans of your page;
  • Potential customers who may have very similar interests (including other pages on Facebook);
  • People who meet demographic criteria;
  • Prospects that are already your customers;
  • and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, occupation, job title, location, interests and even more. These individuals become part of an "audience" which can include many people. Facebook doesn't give us that list, however it will show our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Required

The main advantage Facebook offers In Nassau County is its ability to appear in front of prospects that are not actively trying to find what you offer. This does not mean they won't have an interest. It just means they are not proactively performing a search when they view your advertisement. However, they most likely were looking for something such as what you offer very recently.

The search engines like Google are restricted to the people in fact searching. A prospect may be considering an attorney, but if they aren't performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Ideal for Getting to Local Market Places

  • Are you a lawyer? Health care provider? Home services business? A restaurant or merchant?
  • For any business who conducts business locally In Nassau County Facebook is an excellent way to reach your audience.
  • We have the ability to target your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can operate a small advertising campaign that behaves in very big ways, by just focusing on the correct prospects, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be shown, instead of paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a challenge with Facebook. Rather, an individual is in a different frame of mind.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching since they have a actual need. They have a tendency to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they have to fulfill (finding legal help).

In comparison, an ad on Facebook might capture someone's focus. They may or may not be proactively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Nassau County pay per click ad agency, our local advertising professionals, SEO ad agency or remarketing companies in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "great deal" for your advertising and marketing budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "right answer." It will depend on your strategy, your offer, and the way the market responds to you. The "right answer" is to test, modify, and test all over again.

Just remember to have your visuals strong before launching ads like these. For info about our Suffolk web site design gurus, our graphic design services or our advertising consulting services contact us today.

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social media marketing with facebook In Nassau County

Facebook Campaigns Need To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is essential. Within an ad we test pictures, headlines, ad text and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising dollars with all internet marketing, but particularly with Facebook.

Our lead generation service and services of our display ads company in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063