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Facebook & Social Media Advertising In Melville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into patients In Melville

If you're trying to reach new patients, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Melville, with the interests and geo targeting you seek.

Of course, everything comes at a price. You must pay Facebook for the targeted traffic you get. The question becomes, will it be worth the cost?

Once you appear in front of people In Melville, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we trying to get people In Melville to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Before starting your campaign, we can help you to pinpoint what it is that you need to accomplish.

Remember to engage our website design agency In Melville to aid you to succeed. Effective designs from our website design experts help your practice and achieve results!

Melville lead generation on Facebook
target your audience In Melville with Facebook

Reaching Your Patients In Melville on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting people who have been to your website in the past (retargeting);
  • People that are fans of your page;
  • People that have related interests (such as other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals that are currently your patients;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, passions and even more. These individuals become part of an "audience" which may include any number of people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your patients.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Necessary

The main benefit Facebook offers In Melville is its capability to get to patients that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they are not actively conducting a search when they view your advertisement. However, they most likely were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be interested in an attorney, but if they are not doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that patient.

Pro: Facebook is Wonderful for Getting to Regional Niches

  • Are you an attorney? Physician? Home services company? A restaurant or merchant?
  • For any business who does business locally In Melville Facebook is an excellent way to reach your audience.
  • We have the ability to concentrate on your patients in several ways.
  • Only wish to reach women 35-65 in a few zip codes? Not a problem!
  • Want to have a special offer on Thursdays? We are able to do that.

The appeal of Facebook is the capacity to target. You can run a small marketing campaign that functions in very big ways, simply by focusing on the right patients, in the right region, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other search engines. They cost less for each click. If you are opting to pay per impression (paying for advertisements to be shown, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in a different mind-set.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they're searching since they have a real need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they need to satisfy (finding legal help).

In contrast, an advertisement on Facebook might capture a person's focus. They may or may not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to discuss the services of our Suffolk PPC advertising consultants, our local advertising professionals, search engine optimization company or retargeting campaign in Suffolk County
please contact our offices.

So is Facebook Worth It?

Whether Facebook is a "good deal" for your marketing dollars really depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new patient.
  • If 1% of Facebook visitors convert, that's $100 for a new patient - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new patient - ouch!

The point is... there is no "correct answer." It will depend on your marketing campaign, your offer, and how the marketplace responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design professionals, our graphic design on Long Island or our marketing consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook In Melville

Facebook Promotions Have To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign management is the critical component in making the most of your advertising dollars with all online advertising, but especially with Facebook.

Our lead generation service in New York and services of our paid media consultants in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063