Ads on Social Media and Facebook Gives Unprecedented Reach into patients In Melville
If you're trying to reach new patients, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Melville, possessing the interests and geography you seek.
Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?
When you connect with people In Melville, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your web site? Are we hoping to get people In Melville to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Before starting your marketing campaign, we are able to help you to determine precisely what you really need to accomplish.
Reaching Your Patients In Melville on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Targeting people who have visited your website before (retargeting);
- Potential patients that are enthusiasts of your page;
- Potential patients who have related pursuits (including other pages on Facebook);
- People who meet demographic criteria;
- People that are already your patients;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, income, profession, job title, location, passions and more. These people become part of an "audience" which can include many individuals. Facebook doesn't provide us with that list, however it will show our ads to people on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your patients.
Pros of Advertising on Facebook
Pro: Facebook's Edge Over Google: No Search Needed
The primary advantage Facebook offers In Melville is its capability to reach patients who are not proactively searching for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they view your advertisement. However, they probably were seeking something such as what you provide very recently.
The search engines are restricted to the people in fact searching. A person may be interested in an attorney, but if they aren't performing a search for one, those marketing in prospect pay per click do not appear in front of that patient.
Pro: Facebook is Fantastic for Reaching Out to Regional Markets
- Are you an attorney? Medical professional? Home renovation business? A restaurant or store?
- For any business who does business regionally In Melville Facebook is a superb technique to reach your audience.
- We have the ability to focus on your patients in numerous ways.
- Only want to reach women 35-65 in three zip codes? No problem!
- Want to have a special on Tuesdays? We can do that.
The great thing about Facebook is the capacity to target. You can run a very small campaign that functions in huge ways, by just concentrating on the correct patients, in the right location, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They charge significantly less for each click. If you are opting to pay per impression (paying for advertisements to be shown, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there is a disadvantage in Facebook. Rather, the person is in a different state of mind.
Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a real need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must satisfy (finding legal help).
In contrast, an ad on Facebook might catch a person's attention. They might or might not be actively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our NY pay per click advertising company, our local advertising professionals in Nassau, search engine optimization consultants in Suffolk or remarketing campaign in NY
please contact our offices.
So is Social Media Advertising on Facebook Worth It?
Whether Facebook is a "great deal" for your marketing budget genuinely depends on the numbers.
Suppose search engine mouse clicks are $14 and Facebook clicks are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new patient.
- If 1% of Facebook actions convert, that's $100 for a new patient - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new patient - ouch!
The point is... there isn't any "right answer." It all depends on your advertising campaign, your offer, and exactly how the marketplace responds to you. The "right answer" would be to test, adjust, and test yet again.
Just remember to have your visuals strong before launching ads like these. For info about our web site design gurus, our graphic design on Long Island or our marketing consulting services on Long Island call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an advertisement we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages individuals reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing dollars with all online marketing, but especially with Facebook.