Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Melville
If you are trying to reach new prospects, Facebook must be in your playbook. Social Media and Facebook advertising will give you the means to access people In Melville, having the interests and geography you seek.
Needless to say, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, will it be worth the money?
When you appear in front of people In Melville, then what? It truly depends on what you would like to accomplish. Are we pushing visitors to your website? Are we trying to get people In Melville to become fans of your page to create "authority" status and brand reputation? Are we going for sign ups?
Prior to launching your advertising campaign, we can help you to figure out what it is that you need to achieve.
Reaching Your Prospects In Melville on Facebook
There are lots of approaches to reach an "Audience" on Facebook:
- Targeting people who have been to your website in the past (retargeting);
- Prospects who are enthusiasts of your page;
- Potential customers who have very similar pursuits (which include other pages on Facebook);
- Individuals who meet demographic considerations;
- Individuals that are already your customers;
- and the list goes on...
With Facebook, we will aim for individuals - by gender, age, salary, career, job title, area, hobbies and much more. These people become part of an "audience" which may consist of many people. Facebook doesn't give us that list, however it will present our ads to individuals on that list that we have created.
We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Needed
The primary benefit Facebook offers In Melville is its ability to get to prospects that are not actively trying to find what you offer. This doesn't mean they won't have an interest. It just means they are not actively conducting a search when they see your ad. However, they probably were looking for something similar to what you offer very recently.
The search engines like Google are limited to individuals actually searching. A person may be in the market for a lawyer, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that prospect.
Pro: Facebook is Great for Reaching Local Market Places
- Are you a lawyer? Medical professional? Home repair company? A restaurant or retailer?
- For any business who conducts business regionally In Melville Facebook is a great technique to appear in front of your target audience.
- We are able to focus on your prospects in numerous ways.
- Only want to reach women 35-65 in a few zip codes? Not an issue!
- Want to have a special offer on Thursdays? We are able to do that.
The appeal of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, by merely targeting the right prospects, in the right market, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook marketing is less pricey than Google and the other search engines. They cost less per click. If you are choosing to pay per ad view (paying for advertisements to be shown, rather than paying for clicks), that is likely to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there is a problem with Facebook. Rather, the person is in a different state of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching because they have a true need. They have a tendency to convert from surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).
In comparison, an ad on Facebook may catch someone's attention. They might or might not be proactively hunting for a lawyer, but still have the need.
For these reasons, Facebook visitors tend to convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about next.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your marketing and advertising dollars genuinely depends on the numbers.
Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!
The point is... there isn't any "right answer." It will depend on your marketing campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test again.
Just remember to have your design strong before launching ads like these. For info about our NY web design agency, our graphic design in Suffolk County or our online marketing consulting services call us today.
Facebook Campaigns Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an advertisement we test pictures, headlines, ad text and more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign operations is the critical component in making the most of your advertising dollars with all internet advertising, but particularly with Facebook.