Facebook & Social Media Advertising In Melville

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects In Melville

If you are trying to reach new prospects, Facebook has to be rrnside your playbook. Facebook and Social Media marketing will provide you with access to people In Melville, possessing the interests and geography you seek.

Needless to say, everything comes at a cost. You must pay Facebook for the visitors you get. The concern becomes, will it be worth it?

After you connect with people In Melville, then what? It really depends on what you want to accomplish. Are we driving visitors to your website? Are we hoping to get people In Melville to be fans of your page to create "authority" status and brand reputation? Are we going for sign ups?

Before starting your marketing campaign, we are able to help you to figure out what it is that you need to accomplish.

Remember to let our website design agency In Melville to assist you to achieve real results. Effective designs implemented by our website design experts help you and drive results!

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target your audience In Melville with Facebook

Reaching Your Prospects In Melville on Facebook

There are a variety of methods to reach an "Audience" on Facebook:

  • Focusing on those who have visited your web site before (retargeting);
  • Prospects that are enthusiasts of your page;
  • Prospects who may have related interests (including other pages on Facebook);
  • Potential customers who meet demographic factors;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which can include many individuals. Facebook does not give us that list, but it will present our ads to individuals on that list that we have created.

We can buy clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The primary advantage Facebook offers In Melville is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It simply means they aren't proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.

The search engines like Google are limited to the people in fact searching. A prospect may be in the market for a lawyer, but if they aren't performing a search for one, those advertising in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Perfect for Getting to Regional Niches

  • Are you a lawyer? Medical professional? Home repair company? A restaurant or store?
  • For any organization who conducts business locally In Melville Facebook is an excellent method to reach your audience.
  • We can concentrate on your prospects in many ways.
  • Only want to reach women 35-65 in a couple of zip codes? Not a problem!
  • Want to have a special on Thursdays? We are able to do that.

The beauty of Facebook is the capacity to target. You can run a very small campaign that functions in very big ways, by just concentrating on the correct prospects, in the right geo, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less expensive than Google and the other engines. They charge less for each click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are searching because they have a genuine need. They have a tendency to convert from web surfer to prospect at a greater rate, since they have a need that they have to fulfill (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.

If you would like to talk about the services of our pay per click ad consultants, our local advertising agency in Nassau, SEO consultants in Suffolk County or retargeting campaign
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is a "great deal" for your advertising budget truly will depend on the numbers.

Suppose Bing mouse clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It will depend on your advertising campaign, your offer, and how the marketplace reacts to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before launching ads like these. For info about our web design experts, our graphic design in New York or our marketing consulting services call us today.

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social media marketing with facebook In Melville

Facebook Campaigns Have To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is vital. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Registering? Purchasing? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our superb marketing campaign operations is the crucial component in making the most of your marketing spend with all online advertising, but especially with Facebook.

Our lead gen on LI and services of our paid ads ad agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063