Ads on Social Media and Facebook Gives Unprecedented Reach into buyers In Long Island
If you are hoping to find new buyers, Facebook has to be rrnside your playbook. Facebook and Social Media advertising and marketing will provide you with the means to access people In Long Island, possessing the interests and geographic targeting you seek.
Obviously, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the money?
When you appear in front of people In Long Island, then what? It really depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people In Long Island to become fans of your page to build "authority" status and brand reputation? Are we looking for registrations?
Prior to launching your marketing campaign, we are able to help you to pinpoint what it is that you need to accomplish.
Reaching Your Buyers In Long Island on Facebook
There are a variety of approaches to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your web site before (retargeting);
- Individuals who are followers of your page;
- Potential customers who have related passions (such as other pages on Facebook);
- Potential customers who meet demographic considerations;
- Buyers who are already your customers;
- and the list goes on...
With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, area, pursuits and more. These people end up part of an "audience" which can consist of any number of individuals. Facebook does not provide us with that list, but it will show our ads to individuals on that list that we have created.
We can pay for clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your buyers.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Google: No Search Required
The main benefit Facebook offers In Long Island is its capability to appear in front of buyers that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they are not actively conducting a search when they view your ad. However, they probably were seeking something such as what you provide quite recently.
The search engines are limited to people in fact searching. A prospect may be interested in an attorney, but if they are not performing a search for one, those marketing in pay-per-click do not reach that buyer.
Pro: Facebook is Ideal for Getting to Regional Niches
- Are you a lawyer? Doctor? Home services company? A restaurant or retailer?
- For any organization who conducts business regionally In Long Island Facebook is an excellent technique to appear in front of your target audience.
- We can concentrate on your buyers in several ways.
- Only need to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special on Mondays? We are able to do that.
The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just targeting the right buyers, in the right geo, with the right message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing is less costly than Google and the other engines. They cost less for each click. If you are choosing to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there's a downside to Facebook. Rather, the user is in a different state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they want, and they are browsing since they have a genuine need. They tend to convert from web surfer to qualified prospect at a higher rate, because they have a need that they need to fulfill (finding legal help).
In contrast, an advertisement on Facebook may capture someone's focus. They might or might not be proactively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.
If you would like to talk about the services of our Nassau pay per click advertising consultants, our local advertising agency in Suffolk County, search engine optimization agency or remarketing campaign in Nassau County
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is really a "great deal" for your advertising dollars really will depend on the numbers.
Suppose search engine clicks are $14 and Facebook visitors are $1. Which is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, adjust, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our NY web design agency, our graphic design in New York or our advertising consulting services in Suffolk contact us today.
Facebook Campaigns Need To Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is essential. Within an ad we test images, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x results, but until we test, you will not know. Our outstanding campaign operations is the crucial component in making the most of your marketing and advertising spend with all online advertising, but particularly with Facebook.