Ads on Facebook and Social Media Gives Unprecedented Reach into buyers On Long Island
If you're trying to find new buyers, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people On Long Island, with the interests and geographic targeting you want.
Of course, everything comes at a price. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth the money?
When you reach people On Long Island, then what? It really depends on what you want to achieve. Are we sending visitors to your web site? Are we hoping to get people On Long Island to become fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Before launching your campaign, we are able to help you to determine what it is that you need to achieve.
Reaching Your Buyers On Long Island on Facebook
There are lots of ways to reach an "Audience" on Facebook:
- Focusing on people who have visited your web site before (retargeting);
- Buyers who are fans of your page;
- Individuals who may have related passions (such as other pages on Facebook);
- Individuals who meet demographic considerations;
- People who are currently your customers;
- and the list goes on...
With Facebook, we're able to focus on people - by gender, age, income, occupation, job title, area, pursuits and much more. These individuals end up part of an "audience" which may consist of any number of people. Facebook does not provide us with that list, however it will present our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your buyers.
Pros of Advertising on Social Media and Facebook
Pro: Facebook's Advantage Over Search Engines: No Search Needed
The main advantage Facebook offers On Long Island is its capability to appear in front of buyers that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something similar to what you provide very recently.
The search engines are restricted to people in fact searching. A person may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not appear in front of that buyer.
Pro: Facebook is Perfect for Getting to Local Market Places
- Are you a lawyer? Physician? Home services company? A restaurant or merchant?
- For any company who does business regionally On Long Island Facebook is an excellent technique to appear in front of your audience.
- We have the ability to focus on your buyers in several ways.
- Only need to reach women 35-65 in a couple of zip codes? Not a problem!
- Want to have a special offer on Tuesdays? We can do that.
The attractiveness of Facebook is the capacity to target. You can run a small campaign that functions in very big ways, simply by focusing on the correct buyers, in the right geography, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising is less pricey than Google and the other engines. They cost less per click. If you are choosing to pay per impression (paying for advertisements to be presented, rather than paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there is a downside to Facebook. Rather, an individual is in some other mind-set.
Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they need, and they're searching because they have a real need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture a person's interest. They may or may not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook visitors often convert at a lower rate than Google visitors... which is fine for the reasons you will learn below.
If you would like to discuss the services of our Nassau pay per click advertising agency, our local ad agency in Suffolk, SEO consultants in Suffolk or retargeting campaign on Long Island
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "great deal" for your marketing and advertising spend truly depends on the numbers.
Suppose search engine mouse clicks are $14 and Facebook visitors are $1. Which of these is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It all depends on your advertising campaign, your offer, and the way the marketplace reacts to you. The "correct answer" is to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk web site design consultants, our graphic design in Nassau County or our advertising consulting services in Nassau contact us today.
Facebook Strategies Must Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign operations is the critical component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.