Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into buyers On Long Island

If you're trying to find new buyers, Facebook has to be in your playbook. Social Media and Facebook advertising will provide you with access to people On Long Island, possessing the interests and geography you want.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you receive. The question becomes, can it be worth the cost?

When you reach people On Long Island, then what? It truly depends on what you want to achieve. Are we pushing visitors to your site? Are we looking to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to launching your campaign, we are able to help you to figure out what it is that you really need to accomplish.

Remember to call our website design company On Long Island to aid your business to maximize results. Excellent designs from our website design company will help and achieve results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Buyers On Long Island on Facebook

There are a variety of methods to appear in front of an "Audience" on Facebook:

  • Focusing on those who have visited your website previously (retargeting);
  • People who are followers of your page;
  • Potential customers who have very similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Buyers who are currently your customers;
  • and the list goes on...

With Facebook, we can easily target people - by gender, age, income, career, job title, location, hobbies and even more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, but it will show our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your buyers.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google: No Search Needed

The main benefit Facebook offers On Long Island is its capacity to reach buyers who are not actively searching for what you offer. This doesn't mean they will not have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were looking for something like what you provide very recently.

The search engines are limited to people actually searching. A prospect may be interested in an attorney, but if they aren't performing a search for one, those marketing in Google Adwords do not appear in front of that buyer.

Pro: Facebook is Wonderful for Getting into Regional Niches

  • Are you an attorney? Health care provider? Home renovation business? A restaurant or store?
  • For any company who conducts business regionally On Long Island Facebook is a great way to appear in front of your audience.
  • We have the ability to concentrate on your buyers in numerous ways.
  • Only want to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The attractiveness of Facebook is the capacity to target. You can operate a small marketing campaign that behaves in huge ways, by simply targeting the correct buyers, in the right geography, with the right message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It isn't that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is clear what they need, and they're browsing since they have a actual need. They tend to convert from surfer to lead at a higher rate, simply because they have a current need that they have to satisfy (finding legal help).

In comparison, an ad on Facebook might catch someone's focus. They might or might not be proactively looking for an attorney, but still have the need.

For these reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is fine for the reasons you will learn next.

If you would like to discuss the services of our Suffolk PPC ad agency, our local advertising agency, SEO company or remarketing campaign
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "good deal" for your advertising and marketing budget really will depend on the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your marketing campaign, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design consultants, our graphic design services in Suffolk or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Strategies Have To Be Maintained and Improved

Because of challenges with Facebook - and each of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our superb campaign management is the essential component in making the most of your advertising spend with all online marketing, but particularly with Facebook.

Our lead gen in Suffolk and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063