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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects On Long Island

If you are trying to find new prospects, Facebook must be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people On Long Island, possessing the interests and geo targeting you want.

Of course, everything comes at a price. You need to pay Facebook for the targeted visitors you get. The concern becomes, can it be worth the cost?

When you reach people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your advertising campaign, we can help you to identify what it is that you need to achieve.

Remember to meet with our website design agency On Long Island to assist your practice to achieve real results. Great designs created by our website design experts can help and achieve results!

Long Island lead generation on Facebook
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are many methods to appear in front of an "Audience" on Facebook:

  • Focusing on people who have been to your website before (retargeting);
  • Potential clients who are followers of your page;
  • Prospects who have very similar interests (which include other pages on Facebook);
  • Individuals who meet demographic criteria;
  • People that are currently your clients;
  • and the list goes on...

With Facebook, we're able to aim for individuals - by gender, age, income, profession, job title, location, interests and even more. These people become part of an "audience" which can include many people. Facebook doesn't provide us with that list, however it will present our advertisements to individuals on that list that we have created.

We can buy clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main advantage Facebook offers On Long Island is its capacity to get to prospects that are not actively trying to find what you offer. This does not necessarily mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something such as what you offer quite recently.

The search engines are restricted to individuals in fact searching. A person may be considering an attorney, but if they aren't performing a search for one, those marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Regional Markets

  • Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
  • For any company who does business locally On Long Island Facebook is a superb technique to reach your audience.
  • We have the ability to focus on your prospects in many ways.
  • Only wish to reach women 35-65 in a few zip codes? Not an issue!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a small marketing campaign that behaves in very big ways, by just focusing on the correct prospects, in the right location, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less costly than Google and the other engines and reaches different people than SEO on Long Island. They cost less for each click. If you are choosing to pay per ad impression (paying for ads to be presented, rather than paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a genuine need. They have a tendency to convert from web surfer to qualified prospect at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's interest. They might or might not be proactively looking for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.

If you would like to discuss the services of our pay per click ad agency, our local advertising company, SEO ad agency in Suffolk County or retargeting agency in NY
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is a "great deal" for your advertising and marketing spend really depends on the numbers.

Suppose Bing clicks are $10 and Facebook clicks are $1. Which is better? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - ouch!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and the way the marketplace reacts to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Suffolk County website design agency, our graphic design in New York or our advertising consulting services in Nassau County call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is vital. Within an ad we test pictures, headlines, ad copy and more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Registering? Buying? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our exceptional marketing campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but especially with Facebook.

Our lead gen in Nassau and services of our display advertising ad agency in Nassau County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063