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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects On Long Island

If you are trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media advertising will provide you with the means to access people On Long Island, with the interests and geography you want.

Of course, everything comes at a cost. You need to pay Facebook for the targeted traffic you receive. The question becomes, is it worth the cost?

Once you appear in front of people On Long Island, then what? It genuinely depends on what you would like to achieve. Are we driving people to your site? Are we trying to get people On Long Island to become fans of your page to create "authority" status and brand recognition? Are we going for sign ups?

Prior to launching your campaign, we are able to help you to pinpoint what it is that you need to accomplish.

Remember to allow our website design agency On Long Island to help you to achieve results. Effective designs by our website design experts can help and achieve results!

Long Island lead generation on Facebook
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

  • Targeting individuals who have been to your web site previously (retargeting);
  • Individuals who are followers of your page;
  • Prospects that have similar interests (which include other pages on Facebook);
  • Prospects who meet demographic considerations;
  • People that are currently your clients;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, income, occupation, job title, area, interests and even more. These individuals end up part of an "audience" which may include many people. Facebook doesn't provide us with that list, but it will display our ads to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The primary advantage Facebook offers On Long Island is its capability to appear in front of prospects that are not proactively trying to find what you offer. This does not necessarily mean they will not be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were hoping to find something similar to what you provide very recently.

The search engines like Google are limited to people in fact searching. A person may be interested in a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Fantastic for Getting to Regional Markets

  • Are you a lawyer? Medical professional? Home renovation business? A restaurant or store?
  • For any company who does business locally On Long Island Facebook is a great way to reach your target audience.
  • We are able to target your prospects in numerous ways.
  • Only wish to reach women 35-65 in a few zip codes? No worries!
  • Want to have a special on Wednesday? We can do that.

The beauty of Facebook is the ability to target. You can operate a very small campaign that behaves in huge ways, by merely concentrating on the right prospects, in the right geography, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines. They cost significantly less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is certainly not there's a problem with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is clear what they want, and they are searching since they have a true need. They have a tendency to convert from surfer to prospect at a greater rate, since they have a current need that they must satisfy (finding legal help).

In contrast, an ad on Facebook might capture a person's attention. They might or might not be actively searching for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn next.

If you would like to talk about the services of our pay per click ad agency, our local advertising agency, SEO ad agency in New York or remarketing companies in Suffolk County
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing budget genuinely depends upon the numbers.

Suppose Google clicks are $12 and Facebook clicks are $1. Which of these is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new client.
  • If 1% of Facebook actions convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, modify, and test again.

Just remember to have your design strong before running ads like these. For info about our NY web design company, our graphic design or our marketing consulting services call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Strategies Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our superb advertising campaign management is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation company on L.I. and services of our paid media experts in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063