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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into patients On Long Island

If you are hoping to find new patients, Facebook has to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people On Long Island, having the interests and geography you want.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you get. The question becomes, can it be worth the cost?

Once you reach people On Long Island, then what? It genuinely depends on what you want to achieve. Are we driving visitors to your web site? Are we hoping to get people On Long Island to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?

Prior to launching your marketing campaign, we are able to help you to determine precisely what you need to achieve.

Remember to let our website design company On Long Island to work with your practice to achieve results. Exceptional designs designed by our website design agency help you and drive results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Patients On Long Island on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

  • Focusing on those who have been to your site in the past (retargeting);
  • People who are enthusiasts of your page;
  • Individuals that have very similar interests (which include other pages on Facebook);
  • People who meet demographic criteria;
  • People who are currently your patients;
  • and the list goes on...

With Facebook, we're able to focus on individuals - by gender, age, salary, occupation, job title, area, passions and more. These people end up part of an "audience" which may include any number of people. Facebook does not provide us with that list, but it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about buying exposure to and connecting with your patients.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The main benefit Facebook offers On Long Island is its capability to get to patients who are not actively looking for what you offer. This does not necessarily mean they won't have an interest. It simply means they are not proactively conducting a search when they view your ad. However, they most likely were seeking something such as what you provide very recently.

The search engines are limited to people actually searching. A person may be in the market for legal counsel, but if they aren't doing a search for one, those advertising in Google Adwords do not reach that patient.

Pro: Facebook is Great for Getting to Regional Market Places

  • Are you an attorney? Physician? Home renovation company? A restaurant or store?
  • For any organization who does business regionally On Long Island Facebook is a superb way to appear in front of your audience.
  • We can concentrate on your patients in many ways.
  • Only wish to reach women 35-65 in three zip codes? Not a problem!
  • Want to have a special offer on Mondays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small advertising campaign that functions in huge ways, by just focusing on the right patients, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines and reaches different people than SEO on Long Island. They cost less per click. If you are opting to pay per impression (paying for ads to be shown, rather than paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different state of mind.

Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a real need. They tend to convert from web surfer to qualified prospect at a greater rate, simply because they have a current need that they need to fulfill (finding legal help).

In comparison, an ad on Facebook might capture a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover below.

If you would like to talk about the services of our Suffolk pay per click advertising agency, our local ad experts, SEO consultants or retargeting campaign in Nassau County
please contact our offices.

So is Social Media Advertising on Facebook a Good Deal?

Whether Facebook is really a "good deal" for your marketing budget truly will depend on the numbers.

Suppose search engine clicks are $11 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new patient.
  • If 1% of Facebook visitors convert, that's $100 for a new patient - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new patient - that hurts!

The point is... there is no "correct answer." It all depends on your marketing campaign, your offer, and how the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our NY website design professionals, our graphic design in Suffolk County or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you won't know. Our great campaign operations is the crucial component in making the most of your advertising and marketing dollars with all internet advertising, but especially with Facebook.

Our lead generation service on LI and services of our display ads ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063