Facebook & Social Media Advertising On Long Island

If you are trying to reach new patients, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will provide you with access to people On Long Island, having the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the traffic you receive. The question becomes, will it be worth the cost?

When you connect with people On Long Island, then what? It genuinely depends on what you would like to accomplish. Are we driving people to your web site? Are we looking to get people On Long Island to become fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Before launching your advertising campaign, we can help you to determine precisely what you need to achieve.

Remember to speak with our website design experts On Long Island to help your practice to succeed. Strong designs from our website design experts can help and secure results!

Reaching Your Patients On Long Island on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Concentrating on people who have been to your website in the past (retargeting);
• Potential patients who are fans of your page;
• People who have related passions (including other pages on Facebook);
• People who meet demographic factors;
• Individuals who are already your patients;
• and the list goes on...

With Facebook, we can easily focus on people - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may include many people. Facebook does not give us that list, however it will display our advertisements to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your patients.

Pros of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Google and Bing: No Search Required

The main benefit Facebook offers On Long Island is its ability to get to patients that are not actively trying to find what you offer. This does not mean they will not have an interest. It simply means they are not actively performing a search when they view your advertisement. However, they most likely were seeking something like what you provide very recently.

The search engines are limited to people in fact searching. A prospect may be in the market for an attorney, but if they aren't doing a search for one, those marketing in Google Adwords do not appear in front of that patient.

Pro: Facebook is Ideal for Getting into Regional Areas

• Are you an attorney? Medical professional? Home services business? A restaurant or retailer?
• For any business who does business regionally On Long Island Facebook is a great technique to reach your audience.
• We can concentrate on your patients in several ways.
• Only need to reach women 35-65 in a few zip codes? No problem!
• Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the capacity to target. You can operate a small campaign that behaves in huge ways, simply by focusing on the correct patients, in the right location, with the appropriate message.

In general, Facebook advertising and marketing is less costly than Google and the other engines. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be presented, instead of paying for clicks), that tends to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a disadvantage in Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they need, and they're browsing because they have a genuine need. They tend to convert from surfer to lead at a greater rate, because they have a need that they have to fulfill (finding legal help).

In contrast, an advertisement on Facebook may capture a person's focus. They might or might not be proactively searching for an attorney, but still have the need.

For these reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to talk about the services of our Suffolk County pay per click ad consultants, our local ad agency, SEO company in Nassau County or retargeting agency in Nassau County
please contact our offices.

Whether Facebook is a "great deal" for your advertising and marketing spend truly will depend on the numbers.

Suppose search engine mouse clicks are $10 and Facebook clicks are $1. Which one is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new patient.
• If 1% of Facebook visitors convert, that's $100 for a new patient - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new patient - that hurts!

The point is... there isn't any "correct answer." It will depend on your advertising campaign, your offer, and how the market reacts to you. The "correct answer" is to test, modify, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our Nassau County web design agency, our graphic design in NY or our advertising consulting services contact us today.

Facebook Promotions Need To Be Maintained and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and even more. We also test the strength of the landing pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our great marketing campaign operations is the essential component in making the most of your marketing spend with all internet advertising, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display ads ad agency in Nassau go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063