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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Facebook and Social Media Gives Unprecedented Reach into prospects On Long Island

If you are hoping to find new prospects, Facebook needs to be in your playbook. Social Media and Facebook marketing and advertising will give you the means to access people On Long Island, with the interests and geo targeting you seek.

Obviously, everything comes at a price. You do need to pay Facebook for the visitors you get. The concern becomes, can it be worth it?

When you connect with people On Long Island, then what? It truly depends on what you would like to achieve. Are we sending people to your web site? Are we trying to get people On Long Island to be fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design experts On Long Island to serve you to achieve real results. Excellent designs designed by our website design experts will help and secure results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are many methods to reach an "Audience" on Facebook:

  • Focusing on people who have been to your website previously (retargeting);
  • Prospects that are enthusiasts of your page;
  • Potential clients who have related pursuits (which include other pages on Facebook);
  • People who meet demographic factors;
  • Individuals that are currently your clients;
  • and the list goes on...

With Facebook, we are able to target individuals - by gender, age, income, career, job title, area, pursuits and more. These people end up part of an "audience" which may consist of many individuals. Facebook doesn't give us that list, however it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The main advantage Facebook offers On Long Island is its capability to get to prospects that are not proactively trying to find what you offer. This does not necessarily mean they won't be interested. It simply means they are not proactively performing a search when they see your advertisement. However, they most likely were seeking something such as what you provide quite recently.

The search engines are limited to individuals in fact searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not appear in front of that prospect.

Pro: Facebook is Fantastic for Getting to Local Areas

  • Are you an attorney? Health care provider? Home services company? A restaurant or retailer?
  • For any organization who does business regionally On Long Island Facebook is a superb way to appear in front of your audience.
  • We can focus on your prospects in several ways.
  • Only want to reach women 35-65 in a few zip codes? No problem!
  • Want to have a special offer on Wednesday? We can do that.

The great thing about Facebook is the ability to target. You can run a very small advertising campaign that behaves in very big ways, simply by concentrating on the correct prospects, in the right geography, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other search engines. They charge less for each click. If you are opting to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there is a disadvantage in Facebook. Rather, an individual is in a different state of mind.

Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is obvious what they need, and they're searching since they have a actual need. They tend to convert from web surfer to lead at a greater rate, because they have a need that they must satisfy (finding legal help).

In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is alright for the reasons you will learn about below.

If you would like to discuss the services of our PPC advertising consultants, our local advertising company on Long Island, SEO advertising agency or retargeting companies
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is a "great deal" for your advertising and marketing spend truly depends upon the numbers.

Suppose search engine mouse clicks are $11 and Facebook clicks are $1. Which one is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new client.
  • If 1% of Facebook visitors convert, that's $100 for a new client - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "correct answer" is to test, adjust, and test again.

Just remember to have your visuals strong before launching ads like these. For info about our Long Island website design agency, our graphic design or our advertising consulting services in NY call us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Promotions Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the critical component in making the most of your advertising and marketing spend with all internet marketing, but particularly with Facebook.

Our lead gen in Suffolk and services of our display ads advertising agency in New York go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063