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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into homeowners On Long Island

If you are trying to find new homeowners, Facebook has to be rrnside your playbook. Social Media and Facebook advertising and marketing will give you the means to access people On Long Island, with the interests and geographic targeting you seek.

Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

When you connect with people On Long Island, then what? It truly depends on what you want to achieve. Are we driving visitors to your web site? Are we trying to get people On Long Island to be fans of your page to generate "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to determine what it is that you really need to achieve.

Remember to call our website design experts On Long Island to help you to achieve real results. Effective designs by our website design experts help your business and secure results!

Long Island lead generation on social media
target your audience On Long Island with Facebook

Reaching Your Homeowners On Long Island on Facebook

There are lots of ways to appear in front of an "Audience" on Facebook:

  • Targeting those who have visited your site before (retargeting);
  • Potential customers that are followers of your page;
  • Homeowners that have similar passions (which include other pages on Facebook);
  • People who meet demographic considerations;
  • Individuals who are already your customers;
  • and the list goes on...

With Facebook, we can easily aim for people - by gender, age, salary, occupation, job title, area, hobbies and more. These individuals end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about getting exposure to and connecting with your homeowners.

Pros of Advertising on Facebook

Pro: Facebook's Edge Over Search Engines: No Search Needed

The primary advantage Facebook offers On Long Island is its capability to get to homeowners that are not actively looking for what you offer. This doesn't mean they won't have an interest. It just means they are not actively performing a search when they view your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines like Google are restricted to people in fact searching. A prospect may be interested in a lawyer, but if they are not doing a search for one, those advertising and marketing in Google Adwords do not reach that homeowner.

Pro: Facebook is Perfect for Getting to Local Niches

  • Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
  • For any business who conducts business regionally On Long Island Facebook is a great way to appear in front of your target audience.
  • We can concentrate on your homeowners in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Mondays? We are able to do that.

The appeal of Facebook is the ability to target. You can operate a small campaign that functions in very big ways, by merely concentrating on the right homeowners, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines. They charge less for each click. If you are choosing to pay per impression (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It isn't that there's a challenge with Facebook. Rather, the user is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they're searching since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a current need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might catch someone's focus. They might or might not be actively searching for a lawyer, but still have the need.

For these reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will learn below.

If you would like to discuss the services of our NY PPC advertising agency, our local advertising agency, search engine optimization ad agency in Suffolk County or retargeting agency
please contact our offices.

So is Social Media Advertising a Great Deal?

Whether Facebook is really a "good deal" for your marketing spend really depends upon the numbers.

Suppose search engine mouse clicks are $14 and Facebook actions are $1. Which of these is best? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - ouch!

The point is... there isn't any "correct answer." It will depend on your marketing campaign, your offer, and the way the market responds to you. The "correct answer" would be to test, modify, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our website design gurus, our graphic design in NY or our advertising consulting services contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Campaigns Must Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - advertising campaign supervision is essential. Within an advertisement we test pictures, headlines, ad text and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your marketing spend with all internet marketing, but especially with Facebook.

Our lead generation company in Suffolk and services of our paid ads company on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063