Ads on Social Media and Facebook Gives Unprecedented Reach into homeowners On Long Island
If you are hoping to find new homeowners, Facebook must be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people On Long Island, possessing the interests and geographic targeting you want.
Needless to say, everything comes at a price. You must pay Facebook for the targeted visitors you receive. The question becomes, can it be worth the cost?
When you appear in front of people On Long Island, then what? It truly depends on what you would like to achieve. Are we pushing visitors to your site? Are we trying to get people On Long Island to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?
Before launching your campaign, we can help you to pinpoint precisely what you really need to achieve.
Reaching Your Homeowners On Long Island on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Concentrating on individuals who have visited your website before (retargeting);
- People who are enthusiasts of your page;
- Homeowners who have related pursuits (which include other pages on Facebook);
- Homeowners who meet demographic criteria;
- Homeowners that are currently your customers;
- and the list goes on...
With Facebook, we're able to aim for individuals - by gender, age, salary, profession, job title, area, passions and more. These individuals become part of an "audience" which may include any number of individuals. Facebook does not give us that list, but it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, advertising impressions ... they will let you pay in various ways. In the end, it is about buying exposure to and connecting with your homeowners.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google: No Search Needed
The main advantage Facebook offers On Long Island is its capability to appear in front of homeowners that are not proactively trying to find what you offer. This does not mean they won't have an interest. It simply means they are not proactively performing a search when they see your advertisement. However, they probably were looking for something like what you offer quite recently.
The search engines like Google are restricted to people in fact searching. A prospect may be considering legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that homeowner.
Pro: Facebook is Great for Getting to Local Areas
- Are you an attorney? Health care provider? Home repair business? A restaurant or retailer?
- For any company who does business regionally On Long Island Facebook is a superb technique to appear in front of your target audience.
- We have the ability to focus on your homeowners in numerous ways.
- Only wish to reach women 35-65 in a few zip codes? No worries!
- Want to have a special on Wednesday? We can do that.
The beauty of Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, by just concentrating on the right homeowners, in the right market, with the appropriate message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines. They charge less per click. If you are choosing to pay per ad view (paying for advertisements to be presented, instead of paying for clicks), that tends to come in less expensive too.
However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is not that there's a problem with Facebook. Rather, the person is in some other state of mind.
Users from Google just did a search (such as "personal injury attorneys in XYZ"). It is obvious what they want, and they are searching since they have a actual need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they need to satisfy (finding legal help).
In comparison, an ad on Facebook might catch someone's focus. They might or might not be proactively shopping for a lawyer, but still have the need.
For all of those reasons, Facebook visitors often convert at a lower rate than search engine visitors... which is OK for the reasons you will discover next.
If you would like to discuss the services of our pay per click ad agency, our local advertising experts in Nassau, search engine optimization professionals in New York or remarketing companies on Long Island
please contact our offices.
So is Social Media Advertising Worth It?
Whether Facebook is a "good deal" for your marketing dollars genuinely depends upon the numbers.
Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It all depends on your strategy, your offer, and how the marketplace reacts to you. The "correct answer" is to test, adjust, and test all over again.
Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design services on Long Island or our advertising consulting services in Suffolk contact us today.
Facebook Campaigns Must Be Managed and Optimized
Because of challenges with Facebook - and each of the variables at play - campaign management is vital. Within an ad we test pictures, headlines, ad copy and even more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Enrolling? Buying? We test the demographics, the targeting and the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our outstanding advertising campaign operations is the crucial component in making the most of your marketing dollars with all internet marketing, but particularly with Facebook.