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Facebook & Social Media Advertising On Long Island

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects On Long Island

If you are hoping to reach new prospects, Facebook must be in your playbook. Social Media and Facebook marketing will provide you with access to people On Long Island, with the interests and geographic targeting you seek.

Obviously, everything comes at a price. You need to pay Facebook for the targeted traffic you receive. The question becomes, can it be worth the money?

After you appear in front of people On Long Island, then what? It genuinely depends on what you want to accomplish. Are we sending visitors to your website? Are we trying to get people On Long Island to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?

Prior to starting your marketing campaign, we can help you to pinpoint precisely what you really need to achieve.

Remember to engage our website design experts On Long Island to serve you to achieve real results. Excellent designs created by our website design company help your business and achieve results!

Long Island lead generation on Facebook
target your audience On Long Island with Facebook

Reaching Your Prospects On Long Island on Facebook

There are numerous ways to appear in front of an "Audience" on Facebook:

  • Concentrating on individuals who have visited your website before (retargeting);
  • Potential customers that are followers of your page;
  • People who have similar interests (such as other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • People who are currently your customers;
  • and the list goes on...

With Facebook, we're able to focus on people - by gender, age, income, career, job title, location, interests and even more. These people end up part of an "audience" which may consist of many individuals. Facebook does not provide us with that list, but it will present our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, advertising impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Edge Over Search Engines: No Search Required

The primary benefit Facebook offers On Long Island is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they won't have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are restricted to the people in fact searching. A person may be interested in a lawyer, but if they aren't performing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.

Pro: Facebook is Wonderful for Reaching Out to Regional Areas

  • Are you a lawyer? Health care provider? Home repair company? A restaurant or retailer?
  • For any organization who does business locally On Long Island Facebook is an excellent technique to reach your audience.
  • We have the ability to target your prospects in many ways.
  • Only need to reach women 35-65 in three zip codes? Not an issue!
  • Want to have a special offer on Tuesdays? We are able to do that.

The beauty of Facebook is the ability to target. You can run a very small marketing campaign that functions in huge ways, simply by concentrating on the right prospects, in the right geo, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising and marketing is less pricey than Google and the other search engines. They charge significantly less for each click. If you are opting to pay per ad view (spending money on advertisements to be presented, rather than paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a reduced quality. It isn't that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're browsing because they have a true need. They tend to convert from web surfer to prospect at a higher rate, since they have a current need that they must fulfill (finding legal help).

In comparison, an advertisement on Facebook might capture someone's focus. They may or may not be actively hunting for a lawyer, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will learn about next.

If you would like to talk about the services of our pay per click advertising agency, our local ad agency in Nassau County, SEO advertising agency or remarketing campaign in Nassau County
please contact our offices.

So is Social Media Advertising Worth It?

Whether Facebook is really a "good deal" for your advertising and marketing budget genuinely depends upon the numbers.

Suppose Bing mouse clicks are $11 and Facebook visitors are $1. Which is best? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook visitors convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and how the market responds to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your visuals strong before launching ads like these. For info about our website design consultants, our graphic design or our marketing consulting services in NY contact us today.

facebook marketing strategy
social media marketing with facebook On Long Island

Facebook Strategies Must Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test graphics, headlines, ad text and more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some modifications can yield 2x-10x results, but until we test, you will not know. Our superb advertising campaign management is the crucial component in making the most of your advertising dollars with all online marketing, but especially with Facebook.

Our lead generation service in Suffolk County and services of our display advertising ad agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063