Advertising on Facebook and Social Media Gives Unprecedented Reach into buyers In Deer Park
If you are hoping to reach new buyers, Facebook needs to be in your playbook. Social Media and Facebook advertising and marketing will provide you with access to people In Deer Park, possessing the interests and geographic targeting you seek.
Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The concern becomes, will it be worth it?
When you reach people In Deer Park, then what? It really depends on what you want to accomplish. Are we driving people to your website? Are we hoping to get people In Deer Park to become fans of your page to build "authority" status and brand reputation? Are we going for sign ups?
Prior to starting your advertising campaign, we can help you to identify what it is that you really need to accomplish.
Reaching Your Buyers In Deer Park on Facebook
There are lots of methods to reach an "Audience" on Facebook:
- Focusing on people who have been to your web site previously (retargeting);
- Potential customers that are followers of your page;
- Buyers who may have related pursuits (which include other pages on Facebook);
- People who meet demographic considerations;
- Individuals that are currently your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, income, occupation, job title, location, passions and even more. These individuals become part of an "audience" which may consist of any number of people. Facebook does not give us that list, but it will show our advertisements to people on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your buyers.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Needed
The main benefit Facebook offers In Deer Park is its capability to reach buyers that are not proactively looking for what you offer. This does not mean they won't be interested. It simply means they are not proactively performing a search when they see your ad. However, they most likely were hoping to find something similar to what you offer very recently.
The search engines like Google are limited to people in fact searching. A prospect may be considering a lawyer, but if they aren't performing a search for one, those marketing in pay-per-click do not appear in front of that buyer.
Pro: Facebook is Fantastic for Getting to Regional Markets
- Are you a lawyer? Health care provider? Home services company? A restaurant or merchant?
- For any business who conducts business regionally In Deer Park Facebook is a superb method to reach your target audience.
- We are able to concentrate on your buyers in several ways.
- Only wish to reach women 35-65 in 3 zip codes? Not a problem!
- Want to have a special on Thursdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a small campaign that behaves in very big ways, simply by concentrating on the right buyers, in the right region, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines. They cost less per click. If you are opting to pay per ad view (spending money on ads to be shown, rather than paying for clicks), that is likely to cost less too.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.
Users from Google just did a search (such as "personal injury lawyers in XYZ"). It is obvious what they want, and they're browsing because they have a true need. They tend to convert from surfer to lead at a greater rate, since they have a current need that they need to fulfill (finding legal help).
In contrast, an advertisement on Facebook may catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about below.
So is Social Media Advertising on Facebook a Great Deal?
Whether Facebook is really a "good deal" for your marketing and advertising dollars genuinely will depend on the numbers.
Suppose search engine clicks are $10 and Facebook actions are $1. Which is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook actions convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your campaign, your offer, and how the marketplace responds to you. The "right answer" is to test, adjust, and test yet again.
Just remember to have your visuals strong before running ads like these. For info about our Suffolk website design professionals, our graphic design in Suffolk or our advertising consulting services in Nassau contact us today.
Facebook Strategies Need To Be Maintained and Optimized
Because of challenges with Facebook - and each of the variables at play - marketing campaign management is critical. Within an advertisement we test pictures, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your ads. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting and the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our exceptional campaign operations is the essential component in making the most of your marketing and advertising dollars with all internet marketing, but especially with Facebook.