Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park
If you are hoping to reach new prospects, Facebook needs to be rrnside your playbook. Social Media and Facebook advertising will give you the means to access people In Deer Park, having the interests and geo targeting you seek.
Needless to say, everything comes at a price. You do need to pay Facebook for the traffic you get. The concern becomes, will it be worth it?
After you appear in front of people In Deer Park, then what? It really depends on what you would like to accomplish. Are we pushing people to your site? Are we hoping to get people In Deer Park to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?
Before launching your advertising campaign, we can help you to figure out what it is that you really need to accomplish.
Reaching Your Prospects In Deer Park on Facebook
There are numerous methods to reach an "Audience" on Facebook:
- Concentrating on people who have visited your web site previously (retargeting);
- Prospects that are fans of your page;
- Potential clients who have similar passions (such as other pages on Facebook);
- People who meet demographic criteria;
- Individuals that are currently your clients;
- and the list goes on...
With Facebook, we will focus on individuals - by gender, age, salary, career, job title, area, pursuits and much more. These people end up part of an "audience" which may include many individuals. Facebook does not give us that list, however it will present our ads to people on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pluses and Minuses of Advertising on Facebook
Pro: Facebook's Edge Over Google and Bing: No Search Needed
The main benefit Facebook offers In Deer Park is its ability to reach prospects that are not proactively searching for what you offer. This doesn't mean they won't be interested. It simply means they aren't actively conducting a search when they see your ad. However, they most likely were seeking something like what you offer very recently.
The search engines are restricted to people actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Great for Reaching Regional Areas
- Are you an attorney? Health care provider? Home renovation business? A restaurant or merchant?
- For any company who does business locally In Deer Park Facebook is a superb method to reach your audience.
- We have the ability to concentrate on your prospects in many ways.
- Only need to reach women 35-65 in 3 zip codes? No problem!
- Want to have a special on Mondays? We can do that.
The appeal of Facebook is the ability to target. You can operate a small campaign that functions in huge ways, by simply focusing on the right prospects, in the right area, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less pricey than Google and the other engines. They charge significantly less per click. If you are opting to pay per ad view (spending money on ads to be shown, instead of paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, an individual is in a different mind-set.
Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing since they have a actual need. They have a tendency to convert from web surfer to lead at a higher rate, because they have a need that they need to fulfill (finding legal help).
In contrast, an ad on Facebook may capture someone's interest. They might or might not be actively hunting for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.
So is Social Media Advertising a Good Deal?
Whether Facebook is really a "good deal" for your advertising and marketing budget really will depend on the numbers.
Suppose Bing mouse clicks are $10 and Facebook visitors are $1. Which is best? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook actions convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new client - ouch!
The point is... there isn't any "correct answer." It all depends on your advertising campaign, your offer, and the way the market reacts to you. The "correct answer" is to test, modify, and test yet again.
Just remember to have your design strong before launching ads like these. For info about our Suffolk web design gurus, our graphic design companies or our advertising consulting services on L.I. call us today.
Facebook Promotions Have To Be Maintained and Optimized
Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test graphics, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your ads. Are they staying? Joining? Buying? We test the demographics, the targeting as well as the audiences.
Some modifications can yield 2x-10x benefits, but until we test, you will not know. Our superb campaign management is the crucial component in making the most of your advertising spend with all internet advertising, but especially with Facebook.