Ads on Facebook and Social Media Gives Unprecedented Reach into patients In Deer Park
If you are hoping to reach new patients, Facebook must be rrnside your playbook. Social Media and Facebook marketing will provide you with access to people In Deer Park, having the interests and geography you seek.
Of course, everything comes at a price. You need to pay Facebook for the targeted traffic you get. The question becomes, can it be worth the cost?
When you connect with people In Deer Park, then what? It genuinely depends on what you want to achieve. Are we pushing visitors to your website? Are we looking to get people In Deer Park to be fans of your page to generate "authority" status and brand recognition? Are we looking for registrations?
Prior to launching your campaign, we are able to help you to pinpoint precisely what you really need to achieve.
Reaching Your Patients In Deer Park on Facebook
There are many ways to appear in front of an "Audience" on Facebook:
- Focusing on people who have been to your web site previously (retargeting);
- Patients who are fans of your page;
- Potential patients who have related passions (such as other pages on Facebook);
- Patients who meet demographic considerations;
- Patients that are already your patients;
- and the list goes on...
With Facebook, we're able to aim for individuals - by gender, age, salary, career, job title, location, hobbies and even more. These individuals become part of an "audience" which can include many individuals. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.
We can buy clicks, leads, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your patients.
Pros of Advertising on Facebook
Pro: Facebook's Advantage Over Google: No Search Necessary
The primary benefit Facebook offers In Deer Park is its ability to get to patients that are not actively searching for what you offer. This does not necessarily mean they will not be interested. It simply means they aren't actively conducting a search when they see your ad. However, they probably were hoping to find something such as what you provide quite recently.
The search engines are restricted to people in fact searching. A prospect may be in the market for legal counsel, but if they aren't performing a search for one, those advertising in prospect pay per click do not reach that patient.
Pro: Facebook is Perfect for Getting into Local Markets
- Are you a lawyer? Doctor? Home renovation business? A restaurant or merchant?
- For any company who does business regionally In Deer Park Facebook is a superb way to appear in front of your audience.
- We have the ability to concentrate on your patients in many ways.
- Only need to reach women 35-65 in a few zip codes? Not a problem!
- Want to have a special offer on Mondays? We can do that.
The great thing about Facebook is the capacity to target. You can operate a very small advertising campaign that functions in very big ways, simply by focusing on the correct patients, in the right geography, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising is less expensive than Google and the other engines. They cost significantly less per click. If you are choosing to pay per ad view (paying for ads to be presented, instead of paying for clicks), that tends to cost less too.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, the user is in some other frame of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is clear what they want, and they are browsing because they have a genuine need. They tend to convert from surfer to prospect at a higher rate, because they have a current need that they need to fulfill (finding legal help).
In comparison, an ad on Facebook might catch a person's attention. They might or might not be actively hunting for a lawyer, but still have the need.
For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover next.
If you would like to discuss the services of our Long Island PPC ad consultants, our local advertising professionals in New York, SEO professionals in New York or retargeting companies in Suffolk County
please contact our offices.
So is Facebook a Great Deal?
Whether Facebook is really a "good deal" for your advertising budget really depends on the numbers.
Suppose search engine mouse clicks are $12 and Facebook actions are $1. Which is best? It depends.
- If 5% of Google visitors convert, that's $200+ for a new patient.
- If 1% of Facebook actions convert, that's $100 for a new patient - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new patient - that hurts!
The point is... there is no "right answer." It all depends on your strategy, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.
Just remember to have your design strong before running ads like these. For info about our Nassau web design agency, our graphic design services in NY or our advertising consulting services call us today.
Facebook Promotions Need To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is critical. Within an ad we test pictures, headlines, ad text and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Signing up? Purchasing? We test the demographics, the targeting as well as the audiences.
Some changes can yield 2x-10x results, but until we test, you will not know. Our great campaign management is the essential component in making the most of your advertising and marketing dollars with all online marketing, but especially with Facebook.