Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park
If you are trying to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will give you access to people In Deer Park, having the interests and geographic targeting you seek.
Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you receive. The concern becomes, can it be worth the cost?
After you appear in front of people In Deer Park, then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we hoping to get people In Deer Park to become fans of your page to build "authority" status and brand recognition? Are we looking for registrations?
Prior to launching your marketing campaign, we can help you to pinpoint what it is that you need to accomplish.
Reaching Your Prospects In Deer Park on Facebook
There are a variety of methods to reach an "Audience" on Facebook:
- Concentrating on individuals who have been to your site previously (retargeting);
- Individuals who are followers of your page;
- Prospects who have very similar interests (which include other pages on Facebook);
- Potential clients who meet demographic considerations;
- Prospects who are already your clients;
- and the list goes on...
With Facebook, we will focus on people - by gender, age, salary, career, job title, area, interests and more. These people become part of an "audience" which can include any number of people. Facebook doesn't provide us with that list, however it will display our ads to individuals on that list that we have created.
We can pay for clicks, leads, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Edge Over Google and Bing: No Search Necessary
The primary advantage Facebook offers In Deer Park is its ability to appear in front of prospects that are not proactively trying to find what you offer. This does not mean they will not be interested. It just means they are not actively performing a search when they view your advertisement. However, they most likely were looking for something similar to what you offer very recently.
The search engines like Google are restricted to people in fact searching. A person may be in the market for legal counsel, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.
Pro: Facebook is Great for Getting into Local Market Places
- Are you a lawyer? Doctor? Home renovation company? A restaurant or retailer?
- For any company who does business locally In Deer Park Facebook is a superb technique to appear in front of your audience.
- We have the ability to focus on your prospects in several ways.
- Only wish to reach women 35-65 in three zip codes? No worries!
- Want to have a special on Tuesdays? We can do that.
The attractiveness of Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right location, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook marketing and advertising is less pricey than Google and the other engines. They charge significantly less for each click. If you are opting to pay per ad view (spending money on ads to be presented, instead of paying for clicks), that is likely to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is not that there is a challenge with Facebook. Rather, an individual is in some other frame of mind.
Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they are searching because they have a real need. They tend to convert from web surfer to prospect at a greater rate, simply because they have a current need that they have to satisfy (finding legal help).
In contrast, an ad on Facebook may capture a person's attention. They may or may not be actively looking for an attorney, but still have the need.
For these reasons, Facebook targeted traffic tend to convert at a lower rate than search engine visitors... which is fine for the reasons you will learn below.
So is Facebook Worth It?
Whether Facebook is a "great deal" for your marketing and advertising spend genuinely depends on the numbers.
Suppose search engine clicks are $11 and Facebook actions are $1. Which one is better? It depends.
- If 5% of Google actions convert, that's $200+ for a new client.
- If 1% of Facebook actions convert, that's $100 for a new client - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new client - that hurts!
The point is... there is no "correct answer." It all depends on your campaign, your offer, and how the market reacts to you. The "right answer" is to test, modify, and test all over again.
Just remember to have your visuals strong before launching ads like these. For info about our Suffolk County web design professionals, our graphic design in Nassau County or our online advertising consulting services contact us today.
Facebook Campaigns Need To Be Managed and Improved
Because of challenges with Facebook - and all of the variables at play - campaign supervision is critical. Within an ad we test pictures, headlines, ad copy and more. We also test the effectiveness of the landing pages people reach after clicking on your ads. Are they staying? Signing up? Buying? We test the demographics, the targeting and also the audiences.
Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our great marketing campaign management is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.