Advertising on Facebook and Social Media Gives Unprecedented Reach into homeowners In Deer Park
If you are trying to find new homeowners, Facebook has to be rrnside your playbook. Social Media and Facebook advertising will provide you with access to people In Deer Park, having the interests and geography you seek.
Needless to say, everything comes at a price. You do need to pay Facebook for the targeted traffic you get. The concern becomes, can it be worth the cost?
After you appear in front of people In Deer Park, then what? It really depends on what you would like to achieve. Are we sending visitors to your site? Are we looking to get people In Deer Park to be fans of your page to build "authority" status and brand recognition? Are we going for sign ups?
Before launching your advertising campaign, we are able to help you to determine precisely what you need to achieve.
Reaching Your Homeowners In Deer Park on Facebook
There are lots of approaches to reach an "Audience" on Facebook:
- Concentrating on people who have visited your site in the past (retargeting);
- Homeowners who are fans of your page;
- Individuals who have very similar interests (including other pages on Facebook);
- Homeowners who meet demographic considerations;
- Individuals who are already your customers;
- and the list goes on...
With Facebook, we can easily focus on individuals - by gender, age, salary, occupation, job title, location, interests and much more. These people end up part of an "audience" which may consist of many people. Facebook does not give us that list, however it will show our ads to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will enable you to pay in many different ways. In the end, it is about buying exposure to and connecting with your homeowners.
Pluses and Minuses of Advertising on Social Media and Facebook
Pro: Facebook's Edge Over Search Engines: No Search Necessary
The main benefit Facebook offers In Deer Park is its capability to get to homeowners who are not proactively looking for what you offer. This doesn't mean they will not have an interest. It simply means they are not actively performing a search when they view your ad. However, they most likely were hoping to find something similar to what you offer very recently.
The search engines are limited to people in fact searching. A person may be interested in legal counsel, but if they are not performing a search for one, those advertising in pay-per-click do not appear in front of that homeowner.
Pro: Facebook is Wonderful for Reaching Out to Regional Niches
- Are you an attorney? Physician? Home renovation company? A restaurant or merchant?
- For any business who does business locally In Deer Park Facebook is a superb technique to reach your audience.
- We are able to focus on your homeowners in numerous ways.
- Only wish to reach women 35-65 in a few zip codes? No problem!
- Want to have a special offer on Thursdays? We can do that.
The attractiveness of Facebook is the ability to target. You can run a small marketing campaign that behaves in huge ways, by simply focusing on the correct homeowners, in the right geography, with the appropriate message.
Facebook Costs are Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less costly than Google and the other search engines. They charge significantly less per click. If you are choosing to pay per impression (spending money on ads to be shown, instead of paying for clicks), that tends to cost less as well.
However, in our experience, clicks from Facebook vs. Google tend to be of a lower quality. It is not that there is a problem with Facebook. Rather, an individual is in a different state of mind.
Users from Google just performed a search (for example "personal injury lawyers in XYZ"). It is clear what they need, and they are browsing because they have a genuine need. They have a tendency to convert from web surfer to prospect at a higher rate, because they have a current need that they must fulfill (finding legal help).
In comparison, an advertisement on Facebook might catch someone's attention. They might or might not be proactively shopping for a lawyer, but still have the need.
For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is OK for the reasons you will learn about next.
If you would like to discuss the services of our LI PPC ad agency, our local ad professionals in NY, SEO advertising agency in Suffolk or retargeting companies in Suffolk County
please contact our offices.
So is Social Media Advertising a Great Deal?
Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely depends upon the numbers.
Suppose Google mouse clicks are $10 and Facebook actions are $1. Which one is superior? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!
The point is... there is no "correct answer." It will depend on your strategy, your offer, and exactly how the marketplace reacts to you. The "right answer" would be to test, modify, and test again.
Just remember to have your design strong before running ads like these. For info about our Long Island website design experts, our graphic design companies on Long Island or our marketing consulting services call us today.
Facebook Campaigns Have To Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign management is essential. Within an ad we test images, headlines, ad copy and more. We also test the effectiveness of the pages people reach after clicking on your ads. Are they staying? Registering? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you won't know. Our exceptional campaign operations is the crucial component in making the most of your advertising spend with all online advertising, but especially with Facebook.