Ads on Facebook and Social Media Gives Unprecedented Reach into prospects In Deer Park
If you are hoping to reach new prospects, Facebook must be rrnside your playbook. Facebook and Social Media marketing will give you access to people In Deer Park, having the interests and geographic targeting you seek.
Needless to say, everything comes at a cost. You do need to pay Facebook for the traffic you receive. The question becomes, will it be worth the money?
When you appear in front of people In Deer Park, then what? It truly depends on what you would like to accomplish. Are we sending visitors to your web site? Are we trying to get people In Deer Park to be fans of your page to build "authority" status and brand recognition? Are we going for registrations?
Prior to launching your campaign, we are able to help you to identify what it is that you really need to accomplish.
Reaching Your Prospects In Deer Park on Facebook
There are a variety of ways to reach an "Audience" on Facebook:
- Focusing on people who have visited your site before (retargeting);
- Individuals that are fans of your page;
- Individuals that have very similar interests (including other pages on Facebook);
- People who meet demographic considerations;
- Prospects who are already your customers;
- and the list goes on...
With Facebook, we can easily target individuals - by gender, age, salary, career, job title, location, interests and much more. These individuals end up part of an "audience" which can include any number of individuals. Facebook doesn't give us that list, however it will display our advertisements to individuals on that list that we have created.
We can buy clicks, sales opportunities, ad impressions ... they will let you pay in various ways. In the end, it is about getting exposure to and connecting with your prospects.
Pros of Advertising on Social Media
Pro: Facebook's Advantage Over Google and Bing: No Search Required
The primary benefit Facebook offers In Deer Park is its capability to get to prospects that are not actively searching for what you offer. This doesn't mean they won't have an interest. It just means they aren't proactively conducting a search when they see your advertisement. However, they most likely were hoping to find something like what you offer very recently.
The search engines are limited to individuals actually searching. A person may be interested in a lawyer, but if they aren't doing a search for one, those advertising and marketing in pay-per-click do not reach that prospect.
Pro: Facebook is Perfect for Reaching Out to Regional Niches
- Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
- For any business who conducts business regionally In Deer Park Facebook is a great method to appear in front of your target audience.
- We can focus on your prospects in several ways.
- Only want to reach women 35-65 in 3 zip codes? No worries!
- Want to have a special offer on Mondays? We are able to do that.
The great thing about Facebook is the ability to target. You can operate a very small campaign that behaves in very big ways, by merely focusing on the correct prospects, in the right area, with the right message.
Facebook Pricing is Lower, but So are Conversion Rates...
In general, Facebook advertising and marketing is less expensive than Google and the other engines. They cost significantly less for each click. If you are choosing to pay per ad impression (spending money on advertisements to be presented, rather than paying for clicks), that tends to come in less expensive as well.
However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It isn't that there's a downside to Facebook. Rather, the user is in a different frame of mind.
Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is obvious what they want, and they are browsing because they have a true need. They have a tendency to convert from surfer to prospect at a higher rate, simply because they have a need that they need to fulfill (finding legal help).
In comparison, an advertisement on Facebook might capture a person's focus. They may or may not be proactively looking for an attorney, but still have the need.
For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is alright for the reasons you will learn about below.
If you would like to talk about the services of our Suffolk pay per click advertising consultants, our local ad agency in Suffolk County, SEO company in Suffolk County or retargeting campaign in New York
please contact our offices.
So is Social Media Advertising on Facebook a Good Deal?
Whether Facebook is a "great deal" for your marketing and advertising budget really depends on the numbers.
Suppose Google mouse clicks are $11 and Facebook actions are $1. Which one is better? It depends.
- If 5% of Google visitors convert, that's $200+ for a new customer.
- If 1% of Facebook visitors convert, that's $100 for a new customer - great!
- But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!
The point is... there isn't any "right answer." It will depend on your strategy, your offer, and the way the market reacts to you. The "right answer" would be to test, modify, and test again.
Just remember to have your design strong before launching ads like these. For info about our NY web design company, our graphic design websites or our online advertising consulting services on Long Island call us today.
Facebook Strategies Must Be Maintained and Improved
Because of challenges with Facebook - and all of the variables at play - marketing campaign supervision is essential. Within an advertisement we test graphics, headlines, ad text and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Purchasing? We test the demographics, the targeting as well as the audiences.
Some adjustments can yield 2x-10x results, but until we test, you will not know. Our superb campaign operations is the critical component in making the most of your marketing spend with all online advertising, but especially with Facebook.