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Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Facebook and Social Media Gives Unprecedented Reach into prospects

If you're trying to reach new prospects, Facebook must be rrnside your playbook. Social Media and Facebook marketing and advertising will give you access to people , having the interests and geo targeting you want.

Of course, everything comes at a price. You must pay Facebook for the traffic you receive. The concern becomes, is it worth it?

After you connect with people , then what? It truly depends on what you want to accomplish. Are we driving visitors to your site? Are we looking to get people to become fans of your page to create "authority" status and brand reputation? Are we looking for sign ups?

Prior to starting your marketing campaign, we can help you to identify what it is that you really need to achieve.

Remember to reach out to our website design agency to assist your business to maximize results. Professional designs by our website design company will help and achieve results!

Melville lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are lots of approaches to reach an "Audience" on Facebook:

  • Focusing on those who have visited your web site before (retargeting);
  • People that are enthusiasts of your page;
  • Prospects who have very similar interests (which include other pages on Facebook);
  • Potential customers who meet demographic considerations;
  • Individuals that are currently your customers;
  • and the list goes on...

With Facebook, we are able to aim for individuals - by gender, age, salary, occupation, job title, location, passions and even more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not provide us with that list, but it will show our advertisements to individuals on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will enable you to pay in various ways. In the end, it is about buying exposure to and connecting with your prospects.

Pros of Advertising on Social Media

Pro: Facebook's Advantage Over Search Engines: No Search Necessary

The primary benefit Facebook offers is its capacity to reach prospects that are not actively looking for what you offer. This does not necessarily mean they will not have an interest. It just means they aren't actively conducting a search when they see your advertisement. However, they probably were looking for something like what you provide quite recently.

The search engines like Google are limited to the people actually searching. A prospect may be considering an attorney, but if they are not doing a search for one, those advertising in Google Adwords do not reach that prospect.

Pro: Facebook is Great for Reaching Out to Local Market Places

  • Are you an attorney? Doctor? Home repair company? A restaurant or retailer?
  • For any business who conducts business locally Facebook is a great way to appear in front of your target audience.
  • We are able to target your prospects in numerous ways.
  • Only need to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special offer on Tuesdays? We are able to do that.

The attractiveness of Facebook is the ability to target. You can run a very small advertising campaign that behaves in huge ways, by simply focusing on the correct prospects, in the right region, with the right message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook advertising is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They charge less for each click. If you are choosing to pay per impression (paying for ads to be shown, instead of paying for clicks), that is likely to cost less as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is not that there's a disadvantage in Facebook. Rather, the person is in some other state of mind.

Users from Google just performed a search (such as "personal injury attorneys in XYZ"). It is apparent what they want, and they're searching since they have a true need. They tend to convert from web surfer to qualified prospect at a higher rate, simply because they have a need that they have to satisfy (finding legal help).

In contrast, an ad on Facebook may catch a person's attention. They might or might not be proactively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is alright for the reasons you will discover next.

If you would like to discuss the services of our pay per click ad agency, our local ad agency in Nassau County, SEO ad agency in Suffolk County or retargeting agency
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is a "good deal" for your advertising budget genuinely will depend on the numbers.

Suppose Bing mouse clicks are $12 and Facebook clicks are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "correct answer." It all depends on your campaign, your offer, and how the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your design strong before launching ads like these. For info about our web site design gurus, our graphic design in Suffolk County or our advertising consulting services on Long Island contact us today.

facebook marketing strategy
social media marketing with facebook

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is critical. Within an ad we test graphics, headlines, ad copy and more. We also test the strength of the landing pages individuals reach after clicking on your advertisements. Are they staying? Joining? Buying? We test the demographics, the targeting and the audiences.

Some changes can yield 2x-10x results, but until we test, you will not know. Our outstanding advertising campaign management is the crucial component in making the most of your marketing dollars with all internet marketing, but especially with Facebook.

Our lead generation in Nassau County and services of our display advertising advertising agency on Long Island go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063