Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Advertising on Social Media and Facebook Gives Unprecedented Reach into prospects

If you're trying to find new prospects, Facebook needs to be in your playbook. Facebook and Social Media marketing and advertising will give you access to people , having the interests and geo targeting you want.

Obviously, everything comes at a cost. You do need to pay Facebook for the targeted traffic you get. The question becomes, will it be worth it?

When you appear in front of people , then what? It genuinely depends on what you want to achieve. Are we pushing people to your website? Are we looking to get people to be fans of your page to create "authority" status and brand recognition? Are we looking for sign ups?

Prior to launching your campaign, we can help you to identify precisely what you need to achieve.

Remember to speak with our website design agency to assist you to achieve results. Professional designs created by our website design agency can help and drive results!

 lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting those who have been to your web site previously (retargeting);
  • People who are fans of your page;
  • Potential customers that have very similar pursuits (including other pages on Facebook);
  • Individuals who meet demographic considerations;
  • Prospects who are currently your customers;
  • and the list goes on...

With Facebook, we are able to focus on individuals - by gender, age, salary, career, job title, area, passions and even more. These individuals become part of an "audience" which can include many individuals. Facebook doesn't give us that list, but it will display our ads to individuals on that list that we have created.

We can buy clicks, sales opportunities, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about getting exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Facebook

Pro: Facebook's Advantage Over Google: No Search Needed

The primary benefit Facebook offers is its ability to appear in front of prospects who are not actively looking for what you offer. This does not necessarily mean they won't be interested. It just means they are not actively performing a search when they view your advertisement. However, they probably were hoping to find something such as what you offer quite recently.

The search engines like Google are limited to individuals in fact searching. A person may be in the market for an attorney, but if they are not performing a search for one, those advertising and marketing in Google Adwords do not reach that prospect.

Pro: Facebook is Perfect for Getting to Local Market Places

  • Are you an attorney? Physician? Home repair company? A restaurant or store?
  • For any business who conducts business locally Facebook is a great technique to reach your audience.
  • We have the ability to focus on your prospects in several ways.
  • Only want to reach women 35-65 in a couple of zip codes? No worries!
  • Want to have a special on Wednesday? We are able to do that.

The appeal of Facebook is the ability to target. You can run a very small advertising campaign that functions in very big ways, by just targeting the right prospects, in the right area, with the appropriate message.

Facebook Costs are Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches different people than SEO on Long Island. They charge significantly less for each click. If you are choosing to pay per ad impression (spending money on ads to be presented, instead of paying for clicks), that tends to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a lower quality. It is certainly not there's a downside to Facebook. Rather, an individual is in some other frame of mind.

Users from Google just did a search (for example "personal injury lawyers in XYZ"). It is apparent what they want, and they are browsing since they have a true need. They have a tendency to convert from web surfer to lead at a higher rate, simply because they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's interest. They might or might not be actively hunting for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic tend to convert at a lower rate than Google visitors... which is fine for the reasons you will discover below.

If you would like to talk about the services of our Nassau PPC advertising company, our local ad agency in NY, search engine optimization ad agency in Suffolk or retargeting companies on LI
please contact our offices.

So is Social Media Advertising a Good Deal?

Whether Facebook is really a "good deal" for your advertising budget truly depends upon the numbers.

Suppose search engine clicks are $14 and Facebook visitors are $1. Which is superior? It depends.

  • If 5% of Google actions convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It all depends on your strategy, your offer, and exactly how the marketplace responds to you. The "correct answer" is to test, adjust, and test yet again.

Just remember to have your design strong before running ads like these. For info about our NY website design company, our graphic design experts in Nassau County or our advertising consulting services in Nassau contact us today.

facebook marketing strategy
social media marketing with facebook

Facebook Promotions Need To Be Managed and Improved

Because of challenges with Facebook - and all of the variables at play - advertising campaign management is vital. Within an ad we test images, headlines, ad copy and even more. We also test the strength of the pages individuals reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some changes can yield 2x-10x results, but until we test, you won't know. Our great marketing campaign operations is the crucial component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display ads advertising agency on LI go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063