Facebook & Social Media Advertising

If you're trying to reach new prospects, Facebook needs to be rrnside your playbook. Facebook and Social Media marketing and advertising will give you the means to access people , having the interests and geography you seek.

Of course, everything comes at a cost. You need to pay Facebook for the visitors you receive. The question becomes, can it be worth the money?

After you connect with people , then what? It genuinely depends on what you want to accomplish. Are we driving people to your website? Are we trying to get people to become fans of your page to create "authority" status and brand reputation? Are we going for registrations?

Prior to launching your marketing campaign, we can help you to pinpoint what it is that you really need to achieve.

Remember to let our website design company to aid your business to achieve results. Great designs from our website design company can help and drive results!

Reaching Your Prospects on Facebook

There are a variety of approaches to reach an "Audience" on Facebook:

• Focusing on those who have been to your web site previously (retargeting);
• Prospects that are followers of your page;
• Individuals who have very similar interests (including other pages on Facebook);
• Individuals who meet demographic considerations;
• Prospects who are already your customers;
• and the list goes on...

With Facebook, we are able to target people - by gender, age, salary, profession, job title, location, interests and more. These individuals become part of an "audience" which can include any number of individuals. Facebook does not give us that list, but it will present our advertisements to people on that list that we have created.

We can buy clicks, leads, ad impressions ... they will enable you to pay in various ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pros of Advertising on Facebook

Pro: Facebook's Advantage Over Google and Bing: No Search Needed

The main benefit Facebook offers is its capacity to appear in front of prospects that are not proactively searching for what you offer. This doesn't mean they will not be interested. It just means they aren't proactively conducting a search when they see your advertisement. However, they probably were seeking something such as what you offer very recently.

The search engines are restricted to individuals actually searching. A prospect may be interested in a lawyer, but if they are not performing a search for one, those marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Great for Getting into Local Niches

• Are you a lawyer? Physician? Home services company? A restaurant or retailer?
• For any business who conducts business locally Facebook is a superb method to appear in front of your target audience.
• We can concentrate on your prospects in several ways.
• Only want to reach women 35-65 in a couple of zip codes? No worries!
• Want to have a special offer on Wednesday? We can do that.

The appeal of Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply concentrating on the correct prospects, in the right market, with the right message.

In general, Facebook marketing and advertising is less expensive than Google and the other engines and reaches a different group of people than SEO on Long Island. They cost significantly less for each click. If you are opting to pay per ad impression (spending money on ads to be shown, instead of paying for clicks), that is likely to cost less too.

However, in our experience, clicks from Facebook vs. Google are usually of a lower quality. It is certainly not there's a disadvantage in Facebook. Rather, an individual is in some other mind-set.

Users from Google just performed a search (such as "personal injury lawyers in XYZ"). It is obvious what they need, and they are browsing since they have a true need. They tend to convert from surfer to qualified prospect at a greater rate, simply because they have a need that they need to fulfill (finding legal help).

In contrast, an advertisement on Facebook might capture someone's interest. They might or might not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook visitors tend to convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our Suffolk pay per click advertising agency, our local ad agency, SEO ad agency on Long Island or remarketing agency in Suffolk
please contact our offices.

Whether Facebook is really a "good deal" for your advertising and marketing budget truly will depend on the numbers.

Suppose Bing clicks are $10 and Facebook actions are $1. Which is better? It depends.

• If 5% of Google actions convert, that's $200+ for a new customer.
• If 1% of Facebook visitors convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - that hurts!

The point is... there isn't any "right answer." It will depend on your campaign, your offer, and the way the market responds to you. The "correct answer" is to test, adjust, and test all over again.

Just remember to have your visuals strong before running ads like these. For info about our LI web design agency, our graphic design in New York or our online marketing consulting services in Suffolk County contact us today.

Facebook Campaigns Need To Be Managed and Optimized

Because of challenges with Facebook - and all of the variables at play - campaign management is vital. Within an ad we test graphics, headlines, ad text and even more. We also test the effectiveness of the landing pages people reach after clicking on your advertisements. Are they staying? Registering? Buying? We test the demographics, the targeting and also the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you won't know. Our superb campaign operations is the essential component in making the most of your advertising and marketing dollars with all online advertising, but particularly with Facebook.

Our lead generation company and services of our display advertising ad agency in Suffolk County go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063