Facebook & Social Media Advertising

If you are hoping to reach new prospects, Facebook must be in your playbook. Facebook and Social Media marketing and advertising will provide you with access to people , possessing the interests and geo targeting you seek.

Obviously, everything comes at a cost. You do need to pay Facebook for the traffic you get. The question becomes, is it worth the cost?

Once you connect with people , then what? It really depends on what you want to achieve. Are we driving visitors to your website? Are we looking to get people to be fans of your page to build "authority" status and brand reputation? Are we looking for sign ups?

Before launching your advertising campaign, we can help you to pinpoint precisely what you really need to accomplish.

Remember to allow our website design company to aid you to achieve results. Strong designs created by our website design experts help your business and secure results!

Reaching Your Prospects on Facebook

There are a variety of approaches to appear in front of an "Audience" on Facebook:

• Focusing on those who have visited your web site in the past (retargeting);
• People who are fans of your page;
• Potential customers who may have very similar interests (such as other pages on Facebook);
• People who meet demographic criteria;
• People who are currently your customers;
• and the list goes on...

With Facebook, we will focus on people - by gender, age, income, career, job title, location, pursuits and even more. These individuals become part of an "audience" which can include many people. Facebook does not provide us with that list, but it will present our ads to people on that list that we have created.

We can pay for clicks, leads, advertising impressions ... they will enable you to pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media

Pro: Facebook's Edge Over Search Engines: No Search Required

The main advantage Facebook offers is its ability to appear in front of prospects that are not proactively searching for what you offer. This does not mean they will not have an interest. It simply means they aren't proactively performing a search when they view your ad. However, they probably were looking for something like what you offer quite recently.

The search engines like Google are limited to individuals actually searching. A person may be considering an attorney, but if they aren't doing a search for one, those advertising and marketing in prospect pay per click do not appear in front of that prospect.

Pro: Facebook is Perfect for Reaching Regional Niches

• Are you a lawyer? Physician? Home renovation business? A restaurant or store?
• For any company who conducts business regionally Facebook is a superb method to reach your audience.
• We have the ability to target your prospects in many ways.
• Only want to reach women 35-65 in a few zip codes? Not a problem!
• Want to have a special on Thursdays? We are able to do that.

The appeal of Facebook is the ability to target. You can run a small campaign that behaves in huge ways, by simply focusing on the right prospects, in the right market, with the appropriate message.

In general, Facebook marketing is less expensive than Google and the other engines and reaches different people than SEO on Long Island. They cost significantly less per click. If you are choosing to pay per ad view (spending money on advertisements to be shown, instead of paying for clicks), that tends to come in less expensive too.

However, in our experience, clicks from Facebook vs. Google tend to be of a reduced quality. It is certainly not there's a problem with Facebook. Rather, the person is in a different frame of mind.

Users from Google just performed a search (for example "personal injury attorneys in XYZ"). It is obvious what they want, and they're browsing since they have a real need. They have a tendency to convert from web surfer to qualified prospect at a greater rate, because they have a current need that they have to satisfy (finding legal help).

In comparison, an advertisement on Facebook might catch a person's focus. They may or may not be proactively shopping for an attorney, but still have the need.

For all of those reasons, Facebook targeted traffic often convert at a lower rate than Google visitors... which is OK for the reasons you will discover next.

If you would like to discuss the services of our PPC ad consultants, our local advertising company in Suffolk, SEO advertising agency on LI or remarketing agency in New York
please contact our offices.

Whether Facebook is a "good deal" for your marketing and advertising dollars really will depend on the numbers.

Suppose Bing mouse clicks are $14 and Facebook visitors are $1. Which of these is better? It depends.

• If 5% of Google visitors convert, that's $200+ for a new customer.
• If 1% of Facebook actions convert, that's $100 for a new customer - great!
• But of only 0.2% of Facebook actions convert, that's $500+ for a new customer - that hurts!

The point is... there is no "correct answer." It will depend on your campaign, your offer, and exactly how the marketplace reacts to you. The "right answer" is to test, adjust, and test yet again.

Just remember to have your design strong before launching ads like these. For info about our web site design consultants, our graphic design in Nassau County or our marketing consulting services in Nassau County call us today.

Facebook Promotions Must Be Maintained and Improved

Because of challenges with Facebook - and all of the variables at play - marketing campaign management is critical. Within an advertisement we test images, headlines, ad text and even more. We also test the strength of the pages people reach after clicking on your ads. Are they staying? Joining? Purchasing? We test the demographics, the targeting and the audiences.

Some adjustments can yield 2x-10x benefits, but until we test, you will not know. Our great campaign operations is the essential component in making the most of your advertising spend with all internet advertising, but particularly with Facebook.

Our lead generation service on Long Island and services of our paid ads company go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063