Facebook & Social Media Advertising

With Social Media Ad Placements, You Can Reach Your Audience Like Never Before

Ads on Social Media and Facebook Gives Unprecedented Reach into prospects

If you are hoping to reach new prospects, Facebook has to be in your playbook. Facebook and Social Media advertising and marketing will give you the means to access people , with the interests and geography you seek.

Needless to say, everything comes at a cost. You do need to pay Facebook for the visitors you get. The question becomes, will it be worth it?

After you appear in front of people , then what? It genuinely depends on what you want to achieve. Are we sending people to your web site? Are we looking to get people to be fans of your page to generate "authority" status and brand recognition? Are we going for registrations?

Before launching your marketing campaign, we are able to help you to identify precisely what you need to achieve.

Remember to allow our website design agency to help you to achieve real results. Powerful designs from our website design agency will help and achieve results!

Melville lead generation on Facebook
target your audience  with Facebook

Reaching Your Prospects on Facebook

There are numerous ways to reach an "Audience" on Facebook:

  • Targeting individuals who have visited your website previously (retargeting);
  • Individuals who are enthusiasts of your page;
  • Individuals who have very similar interests (which include other pages on Facebook);
  • People who meet demographic criteria;
  • People that are already your customers;
  • and the list goes on...

With Facebook, we are able to focus on people - by gender, age, salary, profession, job title, area, passions and even more. These individuals end up part of an "audience" which can consist of many individuals. Facebook does not provide us with that list, however it will show our ads to people on that list that we have created.

We can pay for clicks, sales opportunities, ad impressions ... they will let you pay in many different ways. In the end, it is about purchasing exposure to and connecting with your prospects.

Pluses and Minuses of Advertising on Social Media and Facebook

Pro: Facebook's Advantage Over Search Engines: No Search Needed

The main advantage Facebook offers is its capability to appear in front of prospects who are not proactively searching for what you offer. This does not necessarily mean they won't be interested. It just means they are not proactively conducting a search when they view your advertisement. However, they probably were looking for something such as what you offer quite recently.

The search engines are limited to people actually searching. A prospect may be in the market for a lawyer, but if they are not performing a search for one, those advertising and marketing in prospect pay per click do not reach that prospect.

Pro: Facebook is Perfect for Reaching Out to Local Markets

  • Are you a lawyer? Doctor? Home repair business? A restaurant or retailer?
  • For any company who conducts business regionally Facebook is a great technique to reach your audience.
  • We have the ability to concentrate on your prospects in several ways.
  • Only wish to reach women 35-65 in 3 zip codes? Not a problem!
  • Want to have a special on Thursdays? We can do that.

The great thing about Facebook is the ability to target. You can run a very small campaign that functions in very big ways, by simply targeting the right prospects, in the right area, with the appropriate message.

Facebook Pricing is Lower, but So are Conversion Rates...

social media concepts and facebook advertising

In general, Facebook marketing and advertising is less pricey than Google and the other search engines and reaches a different group of people than SEO on Long Island. They cost less for each click. If you are opting to pay per impression (paying for ads to be presented, instead of paying for clicks), that is likely to come in less expensive as well.

However, in our experience, clicks from Facebook vs. Google are generally of a reduced quality. It is not that there's a problem with Facebook. Rather, the user is in a different mind-set.

Users from Google just did a search (for example "personal injury attorneys in XYZ"). It is apparent what they need, and they're browsing since they have a genuine need. They have a tendency to convert from surfer to qualified prospect at a greater rate, since they have a current need that they must fulfill (finding legal help).

In contrast, an ad on Facebook may catch a person's focus. They may or may not be proactively shopping for a lawyer, but still have the need.

For these reasons, Facebook targeted traffic often convert at a lower rate than search engine visitors... which is fine for the reasons you will discover next.

If you would like to talk about the services of our PPC advertising consultants, our local ad professionals, SEO ad agency in Suffolk or remarketing agencies
please contact our offices.

So is Facebook a Great Deal?

Whether Facebook is really a "good deal" for your advertising and marketing spend genuinely will depend on the numbers.

Suppose Bing clicks are $11 and Facebook visitors are $1. Which one is superior? It depends.

  • If 5% of Google visitors convert, that's $200+ for a new customer.
  • If 1% of Facebook actions convert, that's $100 for a new customer - great!
  • But of only 0.2% of Facebook visitors convert, that's $500+ for a new customer - ouch!

The point is... there is no "right answer." It all depends on your campaign, your offer, and the way the marketplace reacts to you. The "right answer" would be to test, modify, and test yet again.

Just remember to have your design strong before running ads like these. For info about our Long Island web design gurus, our graphic design services or our advertising consulting services in New York contact us today.

facebook marketing strategy
social media marketing with facebook

Facebook Promotions Must Be Maintained and Optimized

Because of challenges with Facebook - and each of the variables at play - campaign supervision is essential. Within an advertisement we test images, headlines, ad copy and even more. We also test the effectiveness of the landing pages individuals reach after clicking on your advertisements. Are they staying? Enrolling? Purchasing? We test the demographics, the targeting as well as the audiences.

Some changes can yield 2x-10x benefits, but until we test, you won't know. Our outstanding advertising campaign management is the essential component in making the most of your marketing spend with all internet marketing, but particularly with Facebook.

Our lead generation and services of our paid ads advertising agency go hand in hand with these types of campaigns. Have questions? Call (888) 420-0063

Call Us Now to Discuss Your Growth Strategy: (888) 420-0063