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Advertising VPN on Pay-Per-Click and Search
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| Competition is growing in VPN and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition? |
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PPC Management for VPN: Can You Compete Effectively?
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While our prospects use search every day, what steps are you taking to compete? PPC Management for VPN. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching. |
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Leveraging Pay-Per-Click to be Found on Page 1 is Critical
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Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%. Your potential customers are overwhelmed with information and are busier than ever. They do not have time to dig deep through search results in the engines. They've learned how to use search and how to review pay-per-click ads more efficiently, Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings. |
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Pay Per Click Lists Your Company Ahead of Millions
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Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions. The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Pay Per Click Issues: Top Factors in PPC Campaigns
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With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively? Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars. Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%! Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns. Consider this: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively. |
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