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Pay Per Click Advertising for Security-Systems on Google and Yahoo
More than ever, your customers are using on Google and Yahoo when searching for Security-Systems.  Unless you appear in the search listings when they search, they cannot contact you.  You are forcing them to contact your competition; it is as if you are not even in business.  Pay-Per-Click advertising helps move you ahead of your competition.


Google AdWords for Security Systems: Can You Compete Effectively?

While our prospects use search every day, what steps are you taking to compete?  Google AdWords for Security Systems.  Promoting yourself online.  The concepts are the same: position yourself where your prospects are searching.



93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

When they search, they are searching with something specific in mind.  If they do not see those results, they will either conduct another search or will stop searching altogether.  The listings that do appear on the first page will receive 93% of the clicks from the searchers.



Pay-Per-Click Features You at the Top
With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages.  With PPC advertising you appear ahead of established and new competitors with ease.The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on.  You can now jump ahead of millions of competing pages and you only pay when someone clicks.

These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly.  More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer.



Experienced Pay Per Click Management Helps You Succeed

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online.  Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share.  Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Successful pay per click requires expert management.  Every click costs you money, and every click must be accountable.  Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Suppose we evaluated your campaign and found 40% waste (which is typical).  On a $20,000 per month campaign, that's $96,000 wasted annually.  That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!

Pay per click management is difficult... that is why so companies craving success speak with us about search.  Consider:



Is Managed Pay Per Click Right for Your Company?

If you are interested in learning more, please call us or complete the short form below.  We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.




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