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Pay Per Click Advertising for Laser-Printer on Google and Yahoo
More than ever, your customers are using on Google and Yahoo when searching for Laser-Printer.  Unless you appear in the search listings when they search, they cannot contact you.  You are forcing them to contact your competition; it is as if you are not even in business.  Pay-Per-Click advertising helps move you ahead of your competition.


Pay Per Click for Laser Printer: Can You Compete Effectively?

While our prospects use search every day, what steps are you taking to compete?  Pay Per Click for Laser Printer.  Promoting yourself online.  The concepts are the same: position yourself where your prospects are searching.



Leveraging Pay-Per-Click to be Found on Page 1 is Critical

Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN.  If they do not find what they want, they simply do another search or give up completely.  The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings.  Being found on the second page will only get you 7% of searchers; page three sees only 1%.

When they search, they are searching with something specific in mind.  If they do not see those results, they will either conduct another search or will stop searching altogether.  The listings that do appear on the first page will receive 93% of the clicks from the searchers.



Pay Per Click Places Your Ad Above 10,000,000 Competing Pages

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

The engines now sell the top featured listings as pay-per-click ads.  These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.



Successful PPC Campaigns need Expert Pay Per Click Management
Do you think your PPC bid management strategies are working?  If you said "what strategies" you are in the right place.  But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.Successful pay per click requires expert management.  Every click costs you money, and every click must be accountable.  Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Suppose we evaluated your campaign and found 40% waste (which is typical).  On a $20,000 per month campaign, that's $96,000 wasted annually.  That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!

Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns.  Consider this:



Contact Us to See if Pay Per Click Management is Right for You and Your Business

We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company.  There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer.  If we can't help you, we'll be up front and let you know that as well..

We also invite you to register for our newsletter.  It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line.




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