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Pay-Per-Click Marketing for Oil-and-Heating-Service
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| Oil-and-Heating-Service is as challenging as ever. Growing your business is more difficult while your competition is marketing aggressively online and offline. Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages. The costs of doing business online are climbing. With your best customers searching online, will you be found where they are looking? |
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Search Engine Marketing for Oil and Heating Service: Your Customers ARE Searching Right Now
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Potential customers in Oil-and-Heating-Service are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Oil-and-Heating-Service. |
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93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
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The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1. This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI. |
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Pay-Per-Click Features You at the Top
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| With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on. You can now jump ahead of millions of competing pages and you only pay when someone clicks. With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing). Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer. |
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Pay Per Click Issues: Top Factors in PPC Campaigns
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With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively? Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars. Did you know most campaigns contain at least 40% waste? A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads. The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend. Suppose we identified and cut that $8,000 in waste. That's $96,000 to the bottom line. But what if we put that $8,000 back into the campaign and spent it on the right keywords. You could increase your sales by 66% for the same monthly spend! Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively. |
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