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| SEO / Natural Optimization | |||
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The search engines deliver two types of results when you conduct a search: natural listings and paid listings.
The paid listings are using a technology called Pay-Per-Click or PPC for short.
The "natural results" represent the engine's best estimate at the most relevant pages it has indexed (read)
that relate to your keyword. The advantage that natural listings offer is that the clicks are free. Then why would anyone do paid ads if the natural clicks are free? Read on... | |||
| Natural Search is a Battle Against All Competing Sites | |||
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The challenge with natural search is that you are competing with virtually every web page
indexed by that search engine. There may be thousands of sites on topic with dozens or hundreds
of pages each. A search on the word mortgage, for example, yields 150,000,000 "relevant" web pages
in natural search on Google. On less competitive terms, even words such as Atlanta Homes for Sale
Google returns 3,450,000 "relevant" pages. In order to actually receive traffic, you want to be found in the top 30 positions for a particular keyword, with 90% of the traffic going to the top 10 listings. This is a major challenge and is why the entire field of SEO cropped up.... | |||
| SEO Goes to Battle for Top Listings | |||
| Top natural listings on Google, Yahoo and MSN are extremely difficult to come by. In the past, companies simply "stuffed" their web pages with keywords over and over, with the top keyword appearing 100 times or more on the page. The engines quickly realized what was happening and changed the rules. The Search Engine Optimization experts (SEOs) countered with new techniquies, and they battle back and forth, with the search engines trying to outsmart the SEOs and the SEO's trying to reverse engineer the engine techniques. | |||
| Content is King | |||
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What has been consistently true is embodied phrase content is king.
The search engines have always like content rich pages and this remains a strong factor today.
Page content, directory content and website content are all viewed and examined in depth by the engines.
Very often a page will rank well that does not even contain the particular keyword, because so much of
the site talks about the topic of that keyword.... | |||
| If Content is King, then Linking is its Queen | |||
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Content is important but it is no where without links. The engines focus heavily on links.
Originally it was simply "how many" ... until SEOs built link farms with tens of thousands of
meaningless links from websites which contained nothing but links to other sites. No original
content, no theme, no purpose. Just thousands of links. The engines grew wiser and now focus on the quality of the links, not the quantity. If you have a mortgage site, five links from other established mortgage sites are worth far more than 500 links from link farm pages. If other established and reputable sites deem you worthy of a link, that reputation carries over and helps you. | |||
| Natural Search is Far More Complex than Ever | |||
| While Content and Linking are important, they are not the only factors in natural search. There are literally hundreds of factors that go into the mix... the domain name... the page name... the age of the domain... who links to you... what text appears in that link... who links to the page that links to you... what else on that page are they linking to... and so much more. It is massively complex and an extremely challenging art. For those successful, the rewards are huge. | |||
| SEO Can Be Massively Successful | |||
| When you get a top listing on the right keywords, you will be receiving more traffic than you ever imagined. The right keyword linking to the right page will bring in droves of highly targeted visitors which can mean the different between a small and large business; low traffic and high traffic; simply getting by and achieving tremendous success. What you must know, however, is... | |||
| Full Disclaimer: Natural Search is NOT Guarateed | |||
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Unscrupulous companies online will sell and market a search campaign that is "guaranteed" to get you
top listings on the major engines. There is no way that they can guarantee this, since they do not
control the engines. What they instead offer is a "credit" of some sort if they fail. There is no
guarantee of success. Dictionary.com defines a guarantee as: something that assures a particular outcome or condition No legitimate SEO can assure you that you will have a particular outcome. If you read the fine print, most of these guarantees are bogus. What they offer is that they will get you 10, 20, 30 or more "top 10 listings" in "the major engines." What does this mean? Unfortunately, nothing.
Please do not misunderstand - we are not opposed to working towards top listings in natural search - we do it today. Rather, we believe that it must hold a place in a balanced marketing strategy, especially one based upon search. | |||
| SEO as Part of a Balanced Strategy | |||
| So what should you do? We believe the best solution is to start with a balanced strategy, a combination of paid search (pay-per-click) which will deliver consistent traffic (if you can afford it) coupled with a solid SEO strategy. As the SEO campaign matures (it can take 6-12 months of work for natural listings to even start appear in the engines) you can wean off of paid search on those keywords that hit great natural listings. | |||
| Ultimately, You Want Sales and Revenue, Not Listings | |||
Whether you work with us or not, we advise you to keep something in mind:
It is a bit of a harsh statement but we believe it to be true. You need to focus on the business of your business and not the search campaign. Let someone qualified handle that aspect for you while you focus on your core business. We also underscores the need for targeted traffic today. If you only do SEO and wait 6-12 months for traffic you may not be in business when your listings arrive. Look at a balanced approach of Pay-Per-Click advertising and SEO and with the two, you can drive sales next week, next month and next year and all the while get what your business really needs - more leads and more sales. | |||
| Would You Like More Information about Natural Search Optimization? | |||
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Please complete the form below or call our offices at 800-280-2685.
There is no risk or obligation. We're happy to take the time to review your needs. | |||
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Screenshots and logos of Google, Yahoo and MSN are the property of their respective companies and no claim is made to those marks.
Screenshots and logos of Google, Yahoo and MSN are the property of their respective companies and no claim is made to those marks.