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Advertising Commercial on Pay-Per-Click and Search
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| Competition is growing in Commercial and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition? |
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Pay Per Click Management for Commercial: Your Customers ARE Searching Right Now
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Potential customers in Commercial are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Commercial. |
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93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
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The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay Per Click Lists Your Company Ahead of Millions
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Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions. The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Experienced Pay Per Click Management Helps You Succeed
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With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game. Did you know most campaigns contain at least 40% waste? A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads. The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend. Suppose we identified and cut that $8,000 in waste. That's $96,000 to the bottom line. But what if we put that $8,000 back into the campaign and spent it on the right keywords. You could increase your sales by 66% for the same monthly spend! Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
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Is Managed Pay Per Click Right for Your Company?
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If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively. |
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