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Pay Per Click Search Marketing for Fancy-Paper
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| As in many industries, marketing for Fancy-Paper is a challenge. Advertising costs are rising and customer's attention is shifted from traditional media to the internet. Pay-Per-Click advertising allows you to reach these people effectively. Can you leverage PPC to reach this market? |
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PPC for Fancy Paper: Your Customers ARE Searching Right Now
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Potential customers in Fancy-Paper are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Fancy-Paper. |
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Pay Per Click Places You Where Your Customers Look: Page 1
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Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo. Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want. Fewer than 7% are looking at page two and beyond. They have less time to spend on search, and do not have the patience to dig through search results. Using PPC advertising to get your message in front of them is the key.. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay Per Click Lists Your Company Ahead of Millions
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Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions. The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on. You can now jump ahead of millions of competing pages and you only pay when someone clicks.With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing). Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer. |
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Experienced Pay Per Click Management Helps You Succeed
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With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game. Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%! Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We also invite you to register for our newsletter. It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line. |
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