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Pay Per Click Advertising for Senior-Association on Google and Yahoo
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| More than ever, your customers are using on Google and Yahoo when searching for Senior-Association. Unless you appear in the search listings when they search, they cannot contact you. You are forcing them to contact your competition; it is as if you are not even in business. Pay-Per-Click advertising helps move you ahead of your competition. |
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SEO for Senior Association: Your Customers ARE Searching Right Now
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Potential customers in Senior-Association are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Senior-Association. |
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Leveraging Pay-Per-Click to be Found on Page 1 is Critical
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Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%. This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI. |
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Pay Per Click Places Your Ad Above 10,000,000 Competing Pages
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Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines. With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Successful PPC Campaigns need Expert Pay Per Click Management
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| Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%! We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision: |
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Is Managed Pay Per Click Right for Your Company?
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If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. We also invite you to register for our newsletter. It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line. |
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