Search Marketing for Nail Salons

Pay Per Click Advertising for Nail-Salons on Google and Yahoo

More than ever, your customers are using on Google and Yahoo when searching for Nail-Salons. Unless you appear in the search listings when they search, they cannot contact you. You are forcing them to contact your competition; it is as if you are not even in business. Pay-Per-Click advertising helps move you ahead of your competition.

Search Marketing for Nail Salons: Can You Compete Effectively?

While our prospects use search every day, what steps are you taking to compete? Search Marketing for Nail Salons. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching.

Leveraging Pay-Per-Click to be Found on Page 1 is Critical

Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%.

When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers.

Pay Per Click Places Your Ad Above 10,000,000 Competing Pages

Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines.

With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you.

Experienced Pay Per Click Management Helps You Succeed

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!

We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision:

Pay Per Click Management: Is it for You?

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively.

Industries Serviced:

Law
eCommerce
Medical
Energy
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Professional Services
B2B Products & Services
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