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Pay-Per-Click Marketing for Kennels
Kennels is as challenging as ever.  Growing your business is more difficult while your competition is marketing aggressively online and offline.  Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages.  The costs of doing business online are climbing.  With your best customers searching online, will you be found where they are looking?


Online Advertising for Kennels: Your Customers ARE Searching Right Now

Potential customers in Kennels are using search, whether you like it or not.  You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Kennels.



93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.



Pay Per Click Places Your Ad Above 10,000,000 Competing Pages

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

With Pay Per Click you only pay when people click on your listings.  The display of your ad (also called an impression) is free.  You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.



Experienced Pay Per Click Management Helps You Succeed

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online.  Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share.  Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates.  Do you stop ask yourself: should you be #1 in PPC?  Do you know when #4 is more profitable?  How about rank #3? 

The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling.  Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results.

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:



Pay Per Click Management: Is it for You?

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

We invite you to sign up for our free newsletter.  It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively.




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