|
|
Pay-Per-Click Marketing for Beauty-Salon
|
| Beauty-Salon is as challenging as ever. Growing your business is more difficult while your competition is marketing aggressively online and offline. Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages. The costs of doing business online are climbing. With your best customers searching online, will you be found where they are looking? |
|
AdWords for Beauty Salon: Your Customers ARE Searching Right Now
|
Potential customers in Beauty-Salon are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Beauty-Salon. |
|
Leveraging Pay-Per-Click to be Found on Page 1 is Critical
|
Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
|
Pay-Per-Click Features You at the Top
|
| With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept). With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing). Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer. |
|
Pay Per Click Issues: Top Factors in PPC Campaigns
|
With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively? Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars. Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates. Do you stop ask yourself: should you be #1 in PPC? Do you know when #4 is more profitable? How about rank #3? The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling. Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results. Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
|
Is Managed Pay Per Click Right for Your Company?
|
If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively. |
|
|
|
