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Call: 800-280-2685
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| Pay-Per-Click Management Services | ||
| The Direct Response Group focuses on one thing: making you as profitable as possible. Other companies focus on automating your account so you don't have to pay attention. You better pay attention - they could have you burning through cash faster than you know. | ||
| Pay Per Click is the Most Effective Form of Advertising | ||
| No other form of advertising is as trackable, accountable and manageable as Pay Per Click. We can literally track the movement and behavior of every person who clicks on your link, identify buying patterns, profit points, and ensure that every part of your campaign makes you money. | ||
| Programs for eCommerce, Lead Generation and Offline Sales | ||
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In the last three years there has been a major shift in online advertising. Pay-Per-Click is used effectively
by offline companies who use their website as a brochure, in the effort of driving phone inquiries.
Many of these companies are generating massive lead volume, with phone leads outnumbering online leads
by as much as 15 to 1 ! Whether you are focused on eCommerce, Online Lead Generation or offline leads and sales, it does not matter. Your prospective customers are searching online. Our job is to make sure that they find you and ensure your prospects have the opportunity to buy from you. | ||
| Fortune 500 to Small Business | ||
| Many times, small businesses spend more on search than major companies. It all depends on your industry, your sector, whether you deal direct with end users and more. We have many small businesses that spend upwards of $100,000 per month on search, and large companies that spend far less. It has nothing to do with the size of your business; it has to do with your industry, your products, whether people searching and whether you want to be found. | ||
| Why Unmanaged Pay-Per-Click can be a Disaster | ||
| By focusing on top search engine ranks - which will generate the maximum traffic - you could be radically overpaying for your traffic. Even worse, you could be turning profitable sales into losses. Why pay $500 to generate a $50 sale? You wouldn't, but many people do without realizing it. | ||
| It's All in the Numbers | ||
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Before placing an advertisement, you must know how well visitors convert into customers
(conversion rate) and what a new customer is worth. You must then know how many sales an
ad will generate, and calculate what you should pay for that ad.
Multiply this by thousands of search terms, the ever changing bidding environment for each of your search terms, and the changing conversion rates you see depending on the search term, and you appreciate the complexity of keeping an ad campaign profitable. | ||
| What We Do to Make Your Business Profitable and Easier to Run | ||
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We relieve you of all management responsibilities and stress relating to maintaining your online campaign.
We monitor all of your bids throughout the day. We monitor the conversion rates of visitors to customers.
We then evaluate each of your search terms up to fourty-eight times per day and adjust your bids
and ranks to maximize your profits, not your traffic levels.
We also manage the copy of your search listings to increase your response rates and results. By carefully selecting additional search terms, creating targeted titles and descriptions, we increase the number of pre-qualified visitors to your site. | ||
| Our Experts Make the Difference | ||
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Bidding alone is not enough. The company working with you needs to really understand your business,
your needs, and how to market it clearly to your potential customers.
Copy changes alone can impact your campaign 20-200% by encouraging the right people to click,
and discourage the wrong people from clicking. Every useless click avoided is money in your pocket.
Layering in proper bid management, and you can achieve results like never before. In fact, our clients have seen gains of up to 1,700% under our management services. | ||
| Would You Like More Information about Pay Per Click Management Services? | ||
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Please complete the form below or call our offices at 800-280-2685.
There is no risk or obligation. We're happy to take the time to review your needs. | ||
Pay Per Click Overview | Pay Per Click Management | Pay Per Click Consulting | PPC Strategies | SEO Services
Search Engine Optimization | Link Building Services | Content Syndication | Lead Generation Programs
Case Studies | Site Map | About Direct Response Group | Contact Direct Response Group
Search Engine Optimization | Link Building Services | Content Syndication | Lead Generation Programs
Case Studies | Site Map | About Direct Response Group | Contact Direct Response Group
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Screenshots and logos of Google, Yahoo and MSN are the property of their respective companies and no claim is made to those marks.