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Call: 800-280-2685
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| How Does DRG Do Lead Generation | ||||||||||||||||||||||||||||||||
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Our primary focus is to get your team
quality leads in sufficient volume at a good price.
These factors are critical in achieving success. You want your sales people
busy; you want them calling on good prospects; you want the leads at a fair price
that leaves you plenty of room for profits. In developing lead campaign, we sit with you (face to face or by phone) and discuss your business, your goals and the challenges you face. We learn what kinds of leads you need, why you need them, and what nuances need to be considered in the lead generation campaign. | ||||||||||||||||||||||||||||||||
| Analyzing Costs | ||||||||||||||||||||||||||||||||
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Most companies do not really know what a lead is worth to them. They know they want leads
"for $10", "for around $20" or "about $50". At that price, are the leads worth it? Are they
worth more? Are you short changing yourself by setting the bar too low? In this example, we show you how we analyze the value of a lead. This works with virtually any business in any industry. Suppose you sell mortgages and average $5,000 in revenue from a closed mortgage:
In the above example, it takes 5 leads to get a meeting, 4 meetings to tender a contract and 2 contracts out to close one mortgage. This means 1 in 40 leads (5 x 4 x 2) actually close, and each lead is worth $5000/40 or $125. We are not suggesting that you spend the entire value to get the lead; we are noting that you need to be aware of what a lead is really worth. Consider this example from one client: The client does home revovations and averages $45,000 net per renovation:
Here, the client sat down, indicating that a lead was worth $20. Once we ran the numbers and he learned that a lead was actually worth $1,000, his outlook changed completely. He never spent anywhere near $1,000 to get a lead, but if he had limited himself to $20 per lead, he would have missed out on several major accounts. | ||||||||||||||||||||||||||||||||
| Next Steps | ||||||||||||||||||||||||||||||||
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Whether you need 10 leads per month or 10,000, we can help. We have programs designed to harness the
power of the search engines to drive you the best leads - the hand raisers.
These people are proactively searching for what you offer. Why hide from them? | ||||||||||||||||||||||||||||||||
| Would You Like More Information about Lead Generation? | ||||||||||||||||||||||||||||||||
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Please complete the form below or call our offices at 800-280-2685.
There is no risk or obligation. We're happy to take the time to review your needs. | ||||||||||||||||||||||||||||||||
Pay Per Click Overview | Pay Per Click Management | Pay Per Click Consulting | PPC Strategies | SEO Services
Search Engine Optimization | Link Building Services | Content Syndication | Lead Generation Programs
Case Studies | Site Map | About Direct Response Group | Contact Direct Response Group
Search Engine Optimization | Link Building Services | Content Syndication | Lead Generation Programs
Case Studies | Site Map | About Direct Response Group | Contact Direct Response Group
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