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Pay Per Click Advertising for Online-Directories on Google and Yahoo
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| More than ever, your customers are using on Google and Yahoo when searching for Online-Directories. Unless you appear in the search listings when they search, they cannot contact you. You are forcing them to contact your competition; it is as if you are not even in business. Pay-Per-Click advertising helps move you ahead of your competition. |
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Pay Per Click for Online Directories: Your Customers ARE Searching Right Now
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Potential customers in Online-Directories are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Online-Directories. |
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93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
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The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay-Per-Click Features You at the Top
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| With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Pay Per Click Issues: Top Factors in PPC Campaigns
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With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively? Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars. Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates. Do you stop ask yourself: should you be #1 in PPC? Do you know when #4 is more profitable? How about rank #3? The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling. Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results. Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns. Consider this: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We also invite you to register for our newsletter. It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line. |
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