|
|
Advertising Multimedia-Product on Pay-Per-Click and Search
|
| Competition is growing in Multimedia-Product and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition? |
|
Internet Advertising for Multimedia Product: Can You Compete Effectively?
|
While our prospects use search every day, what steps are you taking to compete? Internet Advertising for Multimedia Product. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching. |
|
93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
|
The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1. This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI. |
|
Pay Per Click Places Your Ad Above 10,000,000 Competing Pages
|
Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines. The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on. You can now jump ahead of millions of competing pages and you only pay when someone clicks.These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly. More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer. |
|
Pay Per Click Issues: Top Factors in PPC Campaigns
|
With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively? Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars. Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%! We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision: |
|
Is Managed Pay Per Click Right for Your Company?
|
If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click. We also invite you to register for our newsletter. It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line. |
|
|
|
