Your prospects are using Google and Yahoo to find companies to work with.  The Pay Per Click listings identify sponsors who offer the products and services they seek.  So what should you do?  Online Marketing for Employment.

Marketing has changed radically over the last five years.  Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you.

Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN.  If they do not find what they want, they simply do another search or give up completely.  The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings.  Being found on the second page will only get you 7% of searchers; page three sees only 1%.

Your potential customers are overwhelmed with information and are busier than ever.  They do not have time to dig deep through search results in the engines.  They've learned how to use search and how to review pay-per-click ads more efficiently,  Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly.  More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer.

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online.  Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share.  Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Did you know most campaigns contain at least 40% waste?  A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads.  The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.

Suppose we identified and cut that $8,000 in waste.  That's $96,000 to the bottom line.

But what if we put that $8,000 back into the campaign and spent it on the right keywords.  You could increase your sales by 66% for the same monthly spend!

Pay per click management is difficult... that is why so companies craving success speak with us about search.  Consider:

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

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