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Advertising Mold-Testing on Pay-Per-Click and Search
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| Competition is growing in Mold-Testing and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition? |
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Search Engine Marketing for Mold Testing: Can You Compete Effectively?
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While our prospects use search every day, what steps are you taking to compete? Search Engine Marketing for Mold Testing. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching. |
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Pay Per Click Places You Where Your Customers Look: Page 1
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Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo. Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want. Fewer than 7% are looking at page two and beyond. They have less time to spend on search, and do not have the patience to dig through search results. Using PPC advertising to get your message in front of them is the key.. When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers. |
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Pay Per Click Places Your Ad Above 10,000,000 Competing Pages
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Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines. The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you. |
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Successful PPC Campaigns need Expert Pay Per Click Management
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| Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Did you know most campaigns contain at least 40% waste? A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads. The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend. Suppose we identified and cut that $8,000 in waste. That's $96,000 to the bottom line. But what if we put that $8,000 back into the campaign and spent it on the right keywords. You could increase your sales by 66% for the same monthly spend! Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We invite you to sign up for our free newsletter. It will help keep you up-to-date on trends in search, how it may impact yoru business, and how you can compete effectively. |
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