Your prospects are using Google and Yahoo to find companies to work with.  The Pay Per Click listings identify sponsors who offer the products and services they seek.  So what should you do?  Marketing for Air Conditioning Repair.

Marketing has changed radically over the last five years.  Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you.

Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo.  Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want.  Fewer than 7% are looking at page two and beyond.  They have less time to spend on search, and do not have the patience to dig through search results.  Using PPC advertising to get your message in front of them is the key..

Your potential customers are overwhelmed with information and are busier than ever.  They do not have time to dig deep through search results in the engines.  They've learned how to use search and how to review pay-per-click ads more efficiently,  Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.

Did you know most campaigns contain at least 40% waste?  A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads.  The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.

Suppose we identified and cut that $8,000 in waste.  That's $96,000 to the bottom line.

But what if we put that $8,000 back into the campaign and spent it on the right keywords.  You could increase your sales by 66% for the same monthly spend!

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

We also invite you to register for our newsletter.  It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line.