Pay Per Click Search Marketing for Landscape-Designers
|As in many industries, marketing for Landscape-Designers is a challenge. Advertising costs are rising and customer's attention is shifted from traditional media to the internet. Pay-Per-Click advertising allows you to reach these people effectively. Can you leverage PPC to reach this market?|
SEO for Landscape Designers: Are You Found Where They Are Searching?
Your prospects are using Google and Yahoo to find companies to work with. The Pay Per Click listings identify sponsors who offer the products and services they seek. So what should you do? SEO for Landscape Designers.
Marketing has changed radically over the last five years. Unlike other forms of advertising, Pay Per Click Advertising allows interested prospects find youwhen they decide they need you.
93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.
This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.
Pay-Per-Click Features You at the Top
|With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages. With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).|
With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing).
Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer.
Experienced Pay Per Click Management Helps You Succeed
With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.
Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!
We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision:
Contact Us to See if Pay Per Click Management is Right for You and Your Business
We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company. There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer. If we can't help you, we'll be up front and let you know that as well..
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