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Advertising Landscape-Design on Pay-Per-Click and Search
Competition is growing in Landscape-Design and it is more competitive than ever.  Your potential customers now Google what they need, doing more research than ever.  Are you successfully using Pay-Per-Click to stay ahead of your comeptition?


PPC Management for Landscape Design: Can You Compete Effectively?

While our prospects use search every day, what steps are you taking to compete?  PPC Management for Landscape Design.  Promoting yourself online.  The concepts are the same: position yourself where your prospects are searching.



93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.



Pay Per Click Places Your Ad Above 10,000,000 Competing Pages

Many keywords now return 10,000,000 "relevant" pages - or more.  With most searchers looking at just the first page of results, you need to be found on top.  Pay-Per-Click advertising puts you at the top of the engines.

The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on.  You can now jump ahead of millions of competing pages and you only pay when someone clicks.You decide what keywords to be found for and which pages on your site will be shown.  You decide what the public sees and doesn't see when they click your link.  You help these people find you.


Successful PPC Campaigns need Expert Pay Per Click Management
Do you think your PPC bid management strategies are working?  If you said "what strategies" you are in the right place.  But seriously, most companies are scrambling to keep up, leaving most of the profits on the table.Successful pay per click requires expert management.  Every click costs you money, and every click must be accountable.  Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Suppose we evaluated your campaign and found 40% waste (which is typical).  On a $20,000 per month campaign, that's $96,000 wasted annually.  That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!

Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns.  Consider this:



Is Managed Pay Per Click Right for Your Company?

If you are interested in learning more, please call us or complete the short form below.  We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.




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