While our prospects use search every day, what steps are you taking to compete?  SEO for Home Improvement.  Promoting yourself online.  The concepts are the same: position yourself where your prospects are searching.

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.

Pay Per Click lets you jump ahead of millions of competing listings quickly.  The search engines all use Pay-Per-Click as their primary advertising model.  With Pay-Per-Click (PPC) you advertise with the search engines.  You select the keywords you want to be found for and Google and Yahoo will feature you above millions.

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.

With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively?  Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars.

Did you know most campaigns contain at least 40% waste?  A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads.  The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.

Suppose we identified and cut that $8,000 in waste.  That's $96,000 to the bottom line.

But what if we put that $8,000 back into the campaign and spent it on the right keywords.  You could increase your sales by 66% for the same monthly spend!

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:

We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company.  There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer.  If we can't help you, we'll be up front and let you know that as well..

We also invite you to register for our newsletter.  It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line.