Advertising Home-Improvement on Pay-Per-Click and Search
|Competition is growing in Home-Improvement and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition?|
Promote Website for Home Improvement: Your Customers ARE Searching Right Now
Potential customers in Home-Improvement are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Home-Improvement.
Leveraging Pay-Per-Click to be Found on Page 1 is Critical
Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%.
When they search, they are searching with something specific in mind. If they do not see those results, they will either conduct another search or will stop searching altogether. The listings that do appear on the first page will receive 93% of the clicks from the searchers.
Pay Per Click Places Your Ad Above 10,000,000 Competing Pages
Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines.The engines allow you to bid your way to the top; whichever advertiser is willing to pay the most for a click will be listed first; the second highest will receive the second rank, and so on. You can now jump ahead of millions of competing pages and you only pay when someone clicks.You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you.
Experienced Pay Per Click Management Helps You Succeed
With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.
Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!
We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision:
Is Managed Pay Per Click Right for Your Company?
If you are interested in learning more, please call us or complete the short form below. We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.
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