Pay Per Click Advertising for Home-Center on Google and Yahoo
|More than ever, your customers are using on Google and Yahoo when searching for Home-Center. Unless you appear in the search listings when they search, they cannot contact you. You are forcing them to contact your competition; it is as if you are not even in business. Pay-Per-Click advertising helps move you ahead of your competition.|
Pay Per Click Management for Home Center: Can You Compete Effectively?
While our prospects use search every day, what steps are you taking to compete? Pay Per Click Management for Home Center. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching.
Pay Per Click Places You Where Your Customers Look: Page 1
Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo. Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want. Fewer than 7% are looking at page two and beyond. They have less time to spend on search, and do not have the patience to dig through search results. Using PPC advertising to get your message in front of them is the key..
Your potential customers are overwhelmed with information and are busier than ever. They do not have time to dig deep through search results in the engines. They've learned how to use search and how to review pay-per-click ads more efficiently, Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.
Pay Per Click Lists Your Company Ahead of Millions
Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions.The engines now sell the top featured listings as pay-per-click ads. These advertisements literally place you ahead of millions of other results and you only pay if the searcher clicks on your listing!
With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing).
Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer.
Experienced Pay Per Click Management Helps You Succeed
With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.
Did you know most campaigns contain at least 40% waste? A campaign with a budget of $20,000 can be throwing away $8,000 every month - $96,000 every year - on keywords that do not drive sales or leads. The problem is either you do not have enough keywords and are missing those that drive inexpensive conversions, you have too many keywords and do not know which are wasteful, or have a reasonable number of keywords but are unable to track and optimize the spend.
Suppose we identified and cut that $8,000 in waste. That's $96,000 to the bottom line.
But what if we put that $8,000 back into the campaign and spent it on the right keywords. You could increase your sales by 66% for the same monthly spend!
Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns. Consider this:
Contact Us to See if Pay Per Click Management is Right for You and Your Business
We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company. There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer. If we can't help you, we'll be up front and let you know that as well..
While you are here, we invite you to register to receive our newsletter. Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.