Pay Per Click Search Marketing for Home-Center
|As in many industries, marketing for Home-Center is a challenge. Advertising costs are rising and customer's attention is shifted from traditional media to the internet. Pay-Per-Click advertising allows you to reach these people effectively. Can you leverage PPC to reach this market?|
PPC for Home Center: Can You Compete Effectively?
While our prospects use search every day, what steps are you taking to compete? PPC for Home Center. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching.
Leveraging Pay-Per-Click to be Found on Page 1 is Critical
Studies have shown that 93% of people do not look past the first page of search results when they search on Google, Yahoo and MSN. If they do not find what they want, they simply do another search or give up completely. The engines allow advertisers to bid on Pay-Per-Click listings that feature them at the top of the listings. Being found on the second page will only get you 7% of searchers; page three sees only 1%.
Your potential customers are overwhelmed with information and are busier than ever. They do not have time to dig deep through search results in the engines. They've learned how to use search and how to review pay-per-click ads more efficiently, Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.
Pay Per Click Lists Your Company Ahead of Millions
Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions.With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).
With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine. You only pay for the clicks and not for the impressions (the mere display of the listing).
Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient. Remember - people who search and click are your best prospects - they are searching for what you offer.
Experienced Pay Per Click Management Helps You Succeed
With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.
Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates. Do you stop ask yourself: should you be #1 in PPC? Do you know when #4 is more profitable? How about rank #3?
The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling. Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results.
Pay per click management is difficult... that is why so companies craving success speak with us about search. Consider:
Pay Per Click Management: Is it for You?
Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.
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