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Pay-Per-Click Marketing for Gift-Baskets
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| Gift-Baskets is as challenging as ever. Growing your business is more difficult while your competition is marketing aggressively online and offline. Pay-Per-Click advertising allows companies to advertise on top of search, ahead of millions of competing web pages. The costs of doing business online are climbing. With your best customers searching online, will you be found where they are looking? |
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PPC for Gift Baskets: Can You Compete Effectively?
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While our prospects use search every day, what steps are you taking to compete? PPC for Gift Baskets. Promoting yourself online. The concepts are the same: position yourself where your prospects are searching. |
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93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1
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The typical searcher is creating more specific searches and 93% of them only review the search results on page 1. Just 7% of searchers will look at page 2, and only 1% will get as far as page 3. Unless you show on the first page, you will miss the mark. Pay-Per-Click advertising helps you reach your market where they are looking - on page 1. This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business. Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI. |
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Pay Per Click Lists Your Company Ahead of Millions
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Pay Per Click lets you jump ahead of millions of competing listings quickly. The search engines all use Pay-Per-Click as their primary advertising model. With Pay-Per-Click (PPC) you advertise with the search engines. You select the keywords you want to be found for and Google and Yahoo will feature you above millions. With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly. More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer. |
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Successful PPC Campaigns need Expert Pay Per Click Management
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| Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Do you think your PPC bid management strategies are working? If you said "what strategies" you are in the right place. But seriously, most companies are scrambling to keep up, leaving most of the profits on the table. Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain. Keep in mind, pay per click management is a daunting task for companies that do-it-themselves or look to a general agency to manage their campaigns. Consider this: |
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Pay Per Click Management: Is it for You?
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Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement. We also invite you to register for our newsletter. It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line. |
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