Advertising for Foods

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Advertising Foods on Pay-Per-Click and Search

Competition is growing in Foods and it is more competitive than ever. Your potential customers now Google what they need, doing more research than ever. Are you successfully using Pay-Per-Click to stay ahead of your comeptition?

Advertising for Foods: Your Customers ARE Searching Right Now

Potential customers in Foods are using search, whether you like it or not. You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Foods.

Pay Per Click Places You Where Your Customers Look: Page 1

Recent studies have shown that most searchers are now looking at just the first page of search results on Google and Yahoo. Pay-Per-Click advertising allows you to feature your company on that first page with the keywords you want. Fewer than 7% are looking at page two and beyond. They have less time to spend on search, and do not have the patience to dig through search results. Using PPC advertising to get your message in front of them is the key..

Your potential customers are overwhelmed with information and are busier than ever. They do not have time to dig deep through search results in the engines. They've learned how to use search and how to review pay-per-click ads more efficiently, Information seekers often look at natural listings, while buyers tend towards the Pay-Per-Click listings.

Pay Per Click Places Your Ad Above 10,000,000 Competing Pages

Many keywords now return 10,000,000 "relevant" pages - or more. With most searchers looking at just the first page of results, you need to be found on top. Pay-Per-Click advertising puts you at the top of the engines.

With Pay Per Click you only pay when people click on your listings. The display of your ad (also called an impression) is free. You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).You decide what keywords to be found for and which pages on your site will be shown. You decide what the public sees and doesn't see when they click your link. You help these people find you.

Experienced Pay Per Click Management Helps You Succeed

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online. Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share. Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Successful pay per click requires expert management. Every click costs you money, and every click must be accountable. Unless you are tracking and optimizing on a real time basis, you are literally clicking money down the drain.

Suppose we evaluated your campaign and found 40% waste (which is typical). On a $20,000 per month campaign, that's $96,000 wasted annually. That could be money in your pocket, or, if channeled back into search, could increase your revenue from good keywords by 66%!

We've spoken with tens of thousands of companies using search. We've compiled the data and are providing it to you, to help you make an informed decision:

Pay Per Click Management: Is it for You?

Lets talk and see whether a managed pay per click campaign is right for you. Different companies have different needs and goals; we can help you evaluate your current campaigns and see if there is room for improvement.

While you are here, we invite you to register to receive our newsletter. Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.

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