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Advertising Optomistrist on Pay-Per-Click and Search
Competition is growing in Optomistrist and it is more competitive than ever.  Your potential customers now Google what they need, doing more research than ever.  Are you successfully using Pay-Per-Click to stay ahead of your comeptition?


Search Engine Marketing for Optomistrist: Can You Compete Effectively?

While our prospects use search every day, what steps are you taking to compete?  Search Engine Marketing for Optomistrist.  Promoting yourself online.  The concepts are the same: position yourself where your prospects are searching.



93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.



Pay-Per-Click Features You at the Top
With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages.  With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings.  The display of your ad (also called an impression) is free.  You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).

These listings receive approximately 40% of all clicks; when looking at clicks that lead to a transaction (a purchase or lead) that number climbs significantly.  More importantly, the people searching and clicking are your best prospects - they are proactively searching for what you offer.



Experienced Pay Per Click Management Helps You Succeed

With so much competition and so much riding on search, experienced Pay Per Click management can help you succeed online.  Today, your competition is actively bidding on keywords, driving up prices, and grabbing market share.  Without professional PPC management, you are literally throwing money at search, hoping to win the game.

Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates.  Do you stop ask yourself: should you be #1 in PPC?  Do you know when #4 is more profitable?  How about rank #3? 

The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling.  Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results.

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:



Is Managed Pay Per Click Right for Your Company?

If you are interested in learning more, please call us or complete the short form below.  We will happily discuss your current campaign (if any) and see whether we can help you improve your results from pay per click.

We also invite you to register for our newsletter.  It is free and offers great insight into the industry as well as trends that may impact you, your business and your bottom line.




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