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Pay Per Click Advertising for Fertility-Specialist on Google and Yahoo
More than ever, your customers are using on Google and Yahoo when searching for Fertility-Specialist.  Unless you appear in the search listings when they search, they cannot contact you.  You are forcing them to contact your competition; it is as if you are not even in business.  Pay-Per-Click advertising helps move you ahead of your competition.


AdWords for Fertility Specialist: Your Customers ARE Searching Right Now

Potential customers in Fertility-Specialist are using search, whether you like it or not.  You may have a reputation in the industry, but tens of thousands of peole turn to Pay-Per-Click advertising when searching for people to do business with related to Fertility-Specialist.



93% of Searchers View Just Pay-Per-Click Ads and Natural Listings on Page 1

The typical searcher is creating more specific searches and 93% of them only review the search results on page 1.  Just 7% of searchers will look at page 2, and only 1% will get as far as page 3.  Unless you show on the first page, you will miss the mark.  Pay-Per-Click advertising helps you reach your market where they are looking - on page 1.

This raises a critical issue: you must be seen to be found; you must be found to get the clicks; you must get the clicks to secure new business.  Identifying the right keywords and listing them in a managed pay-per-click campaign is essential to driving revenue and achieving a solid ROI.



Pay-Per-Click Features You at the Top
With hundreds of thousands - or even millions - of competing pages in search marketing you need to be at the top to be seen - at a minimum, on the first three pages.  With PPC advertising you appear ahead of established and new competitors with ease.With Pay Per Click you only pay when people click on your listings.  The display of your ad (also called an impression) is free.  You bid against other advertisers and, in simple terms, the highest bidder gets rank first, the second highest is second, and so on (the actual ranking is based on a complex formula, but this demonstrates the general compcept).

With PPC advertising, pay-per-click lets you decide which keywords to be found for and what message should be shown in the search engine.  You only pay for the clicks and not for the impressions (the mere display of the listing). 

Comparing PPC clicks to a prequalification step, it quickly becomes apparent that these prequalified clicks are more valuable and can be extremely cost efficient.  Remember - people who search and click are your best prospects - they are searching for what you offer.



Pay Per Click Issues: Top Factors in PPC Campaigns

With more than 700,000 companies competing in pay-per-click adveritising how can you compete effectively?  Most companies simply try it and test, often spending $5,000 to $500,000, managed by one person in their office who lacks the toolsets, knowledge and automation to truly maximize your advertising dollars.

Our experienced ppc bid management teams work hard for you, driving you the best traffic at the best rates.  Do you stop ask yourself: should you be #1 in PPC?  Do you know when #4 is more profitable?  How about rank #3? 

The right answer is not magic or guesswork; it comes down to hard numbers and mathematical modeling.  Our systems, which have been managing PPC accounts and bids for over six years are able to track visitor behavior, attach value to their actions and optimize the campaign to produce maximum results.

We've spoken with tens of thousands of companies using search.  We've compiled the data and are providing it to you, to help you make an informed decision:



Contact Us to See if Pay Per Click Management is Right for You and Your Business

We're inviting you to call us or complete the shoft form below to see if expert pay per click management is right for you and your company.  There is no cost or obligation; we will discuss your current campaign (if you have one), the challenges you face, and solutions we may offer.  If we can't help you, we'll be up front and let you know that as well..

While you are here, we invite you to register to receive our newsletter.  Its a great tool for clients, prospetive clients and do-it-yourself campaign managers who are looking for additional insight into search and industry trends.




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